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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

Comunicación eficaz, competitiva y sostenible

Diseño de operaciones con contenido:
Análisis y ejecución de Estrategia de Contenidos
global y Periodismo de Marca

Ruta de la página y presencia en Redes sociales

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Responsive design

RESS design, a hybrid of adaptive content and responsive design

Approach to the RESS programming philosophy, server-side identification of the model Internet device. Similarly which filters design elements can filter content components. Thereby be combined adaptive content with RWD.

Post in Spanish: El diseño RESS, un híbrido de ‘adaptive content’ y ‘responsive design’


Comments: 1

Content quality criteria according to reading patterns

The inclusion of touch screen behavior on other devices is changing the reading patterns of web pages. Models that were only given on mobile devices are reaching laptops and desktops. The change involves modifying the criteria for developing the content so that communication is more effective. We must forget unquestionable and automated models and incorporate more effective content strategies.

Post in Spanish: Criterios de calidad del contenido según los patrones de lectura


Functions and objectives of the mandatory annual review of content

The functions of the periodic review of web content is the alignment between the message and the brand, consistency of content, strategic coherence, respect of the legal commitment, technological effectiveness and detection of changes of interest in the audience. Some objectives may be covered by the in-house content strategist. Others can only address them outside consultants in content strategy.

Post in Spanish: Funciones y objetivos de la revisión anual de contenidos


Nielsen: the apps occupy 80% of the connection from mobile devices

The cross-platform Nielsen study corresponding to the fourth quarter of 2013 shows that over 80% of the time Internet from mobile devices is done through apps. It’s the fastest growing trend is compared to browsing web pages. The adaptive content and the responsive design have been called into question by the study data.

Post in Spanish: Nielsen: las apps ocupan el 80% de la conexión desde móviles


Comments: 2

The ‘attraction content’ do not inspire confidence, according to a study

The content created for SEO, as blogs, customer testimonials or certificates of quality, don’t generate confidence in online commerce to users in proximity companies. A Study by Local Bright, with 811 respondents in the U.S. and Canada, shows that users appreciate the list of products and prices, clarity contact details and actual physical proximity.

Post in Spanish: Un estudio revela que el contenido de atracción no genera confianza


Presentation on strategic management of web design

Content strategists and interface designers must understand and cooperate. This is the main conclusion of the paper presented by Clara Guasch in the meetup of the Barcelona content strategists. In the presentation, she insists with the requirement to have a content strategy before addressing other phases of the project such as design or programming.

Post in Spanish: Ponencia sobre la gestión estratégica del diseño web


Creating functional content on mobile devices only in apps

A study on mobile marketing developed by IAB Spain and released today shows that 71% of internet connections from mobile devices are produced from apps. The rate double that of 2012 and is equal to connections from web pages on mobile devices (72%). The data allow discriminating a functional content from apps and other content from web pages.

Post in Spanish: El contenido funcional en móviles, a las apps