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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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How to create a guide to publishing content: the Dell case

The guide to publication is a schematic summary of the content strategy documents. They are the fundamental rules that outside the corporation authors must meet for publishing. The Dell case is a great example. The guide should be brief, must be structured properly and should show additional resources. Serves to maintain a quality standard.

Post in Spanish: Cómo crear una guía de publicación de contenidos: el modelo Dell

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Strategic content mobile model: fragmentation and essence

Circa Analysis, app for iPhone and strategic content model for mobile phones. 12 journalists are fragmenting the breaking news. The news data become useful flashcards. The news is followed as by Storify. The information essence reaches efficiently the reader.

Post in Spanish: Modelo de contenido estratégico para móviles: fragmentación y esencia

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Strategic use of content in the new mandatory CSR

The transposition of a European directive into Spanish law obliges most companies to publish a mandatory report on Corporate Social Responsibility (CSR) that can be converted into strategic content. The law establishes the informative sections that companies should address in this report: anti-corruption measures, labor relations, gender equality, sustainability, etc. 

Post in Spanish: Uso estratégico del contenido de la nueva RSC obligatoria

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Strategic scrutiny milestones in experimental content

Criteria for the determination of the moment in which some experimental content is to be scrutinized by the organization. The scrutiny will sought opinions on the decisions that have been made in the process of developing the message. The test serves to continue the project or to go back and reconsider some of the decisions taken. This assay is useful when there is no previous experience.

Post in Spanish: Hitos estratégicos de escrutinio en contenido experimental

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Content of contact: effective corporate email signature

Corporate email signatures are highly ineffective because they are based on erroneous informative notions and because they use obsolete techniques. The development of new communication protocols by content strategists allows organizations to be much more effective in email communication.

Post in Spanish: Contenido de contacto: firma de correo corporativo eficaz

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Calendar for strategic content about corporate events

A corporate event is only valuable for a few months. However, the quality content that is generated from the event produces brand value indefinitely. The content strategy of the event depends on a calendar of reactions, the evolution of communicative objectives, a changing audience and the use of different channels at each stage. There never have to lose control of the production of the contents.

Post in Spanish: Calendario de contenidos para eventos corporativos

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The strategic concept Content as a Service (CaaS) and the CCO

The adoption of the Content as a Service (CaaS) philosophy in the enterprise depends on the way in which it communicates through content. It is a decision that must be in the hands of the communication director (CCO), the content manager or the content strategist. These managers know all the processes of content production and all forms of delivery. This post explains what it is.

Post in Spanish: El concepto estratégico Content as a Service (CaaS) y el dirCom

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