How to create a guide to publishing content: the Dell case
The guide to publication is a schematic summary of the content strategy documents. They are the fundamental rules that outside the corporation authors must meet for publishing. The Dell case is a great example. The guide should be brief, must be structured properly and should show additional resources. Serves to maintain a quality standard.
Strategic content mobile model: fragmentation and essence
Circa Analysis, app for iPhone and strategic content model for mobile phones. 12 journalists are fragmenting the breaking news. The news data become useful flashcards. The news is followed as by Storify. The information essence reaches efficiently the reader.
Pros and cons for the use of emojis in content strategy
Emojis are a huge temptation for corporate content authors. Everyone uses them and they facilitate the communication of emotional issues. Faced with some advantages, such as the emulation of face-to-face conversation, emoticons also offer many drawbacks. Some reports have verified a disdain of the messages that include them and the technology does not always favor them. This post lists all the arguments.
Methods of prior evaluation of the design applied to the content
Principles and indications of the methods of prior evaluation of the design applied to the content. The goal is to adapt background and form to achieve more effective communication, without sacrificing resources or budget and to avoid the distrust of uncommitted managers. The three methods consist of the separation of background and form, the comparison of content models in use and the hierarchy.
Some content design methods use the extrinsic rewards to create the architecture of the messages. These factors are the advantages offered by what the content is about for the receiver that is invited to act (buy, download…). They are emotional and, often, morally unavowable. It is only understood in the context of the receiver and therefore requires the use of individualized communication tactics.
Implementation guide of singular corporate style in the strategic content
In an omnichannel universe, the visual singularity of the design of the contents of the brands is irretrievably lost. For the messages to be recognizable and mentally associated with the organization that publish them, it is necessary to create a sofistied Publish Guide, coordinated by a external content strategist. This post describes the advantages and the implementation process.
The RACI (Responsible, Accountable, Consulted and Informed) matrix is used in Content Strategy during the modeling content phase, with the workflow diagrams for each informative piece. The model serves complex content creation departments that are geographically disaggregated or have outsourced functions, to improve their processes and recognize responsibilities in each editorial function.