The CEO must find out who really care the website of the corporation. The leader may be different from in the organization chart. The leader may belong to the area of technology, sales and marketing or corporate communications. Over time these areas have become impervious Taifa kingdoms. And they wage war on their own. If it happens, put forward a content expert.
Rules for changing CMS platform keeping the communicability and functionality of the corporate content. The first step is hiring a content strategist to define which messages are rescued and structured content which must be transferred manually.
The arrival of NFC (Near Field Communications) will change the shopping experience in retail establishments. Also will change shopping in stores that do not sell on line. Structured content is needed to take full advantage of the new technology. In this post we propose a strategy to address commercial web content.
Methods of prior evaluation of the design applied to the content
Principles and indications of the methods of prior evaluation of the design applied to the content. The goal is to adapt background and form to achieve more effective communication, without sacrificing resources or budget and to avoid the distrust of uncommitted managers. The three methods consist of the separation of background and form, the comparison of content models in use and the hierarchy.
Control of normative inflation in content strategy
The roadmap of the content strategy of an organization must include the planning of corrective measures of normative inflation in style guides and publication rules. Regulatory obesity occurs in complex communication departments and in companies that unify all their contents in a single area. The addenda to the norms are often incomprehensible, contradictory or confusing, damaging the efficiency.
Content strategies for the use of web notifications
50% of visitors to websites that offer web push notifications subscribe to them, according to several studies. These reports also show that the cancellation rate is 10% per year. The annoying user who abandons notifications has lost his confidence in communication and corporate brand image. This post collects content strategies to reduce the abandonment rate and contraindications of this technology.
Implementation guide of singular corporate style in the strategic content
In an omnichannel universe, the visual singularity of the design of the contents of the brands is irretrievably lost. For the messages to be recognizable and mentally associated with the organization that publish them, it is necessary to create a sofistied Publish Guide, coordinated by a external content strategist. This post describes the advantages and the implementation process.