Mandatory legal requirements for the content in the web sites
This post gives an overview of the legal dispositions requiring publish certain content on websites. The legislation affects data protection, transparency in the use of public funds, nutritional and health information and financial information. A service package was also announced to help companies to comply with the Transparency Act.
Selection of the most frequent informative pieces in the annual report of the company for treatment from content strategy. A part of the informative pieces are repetitive and affect the definition of the business. Another part is conjunctural and should be placed chronologically in the corporate website.
The transposition of a European directive into Spanish law obliges most companies to publish a mandatory report on Corporate Social Responsibility (CSR) that can be converted into strategic content. The law establishes the informative sections that companies should address in this report: anti-corruption measures, labor relations, gender equality, sustainability, etc.
Use of bodystorming in complex communicative processes
The bodystorming method allows the creation of content maps adjusted to the context of information consumption, within a content strategy. The technique is used in complex communicative processes, such as online financial information, the management of collaborations of different types or the creation of manuals instructions omnicanal. This post explains the characteristics of the method.
The Spanish Penal Code requires, practically, a Criminal Compliance program for companies. The objective is to circumvent or mitigate possible penalties for the benefit that organizations have obtained from crimes committed. The creation of a content strategy that communicates this program contributes to the detection of suspicious activities, provides legal protection and increases its brand value.
Pernicious profiles of managers that validate the content
The lack of training, lack of interest, professional pruritus, inability to express what should be the content that the organization produces overwork, information overload, the competential zeal and organization of governance may affect seriously the process of creating content. This post describes four management profiles affecting production.
When the content is an asset in the annual accounts
The content strategy improves the communicability of the companies making the intangible corporate information in the tangible messages. This transformation means that part of the generated content should be considered an asset in the financial accounts of the company. Thus, the company increased value.