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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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The response to the Internet of Things as new content context

According to report “Digital Life in 2025”, the Internet of Things generate environmental information on the connection point from the person. As content strategists, we can use the data from wearable technology to use as a context of consumption of our messages. With zero cost, we achieve a high transmission efficiency useful content.

Post in Spanish: La respuesta al Internet de las Cosas como nuevo contexto de contenido

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Trust management: blogs recovery, experts and semantic content

With the results of the 14th Trust Barometer by Edelman in Spain, can be drawn three conclusions from the perspective of content strategy: the recovery of corporate blog that is outside the domain of the Mark; the opening of the blog for the employee of the company and the expert in this area; and the construction of semantic content and structured information that to be searchable.

Post in Spanish: Gestión de la confianza: integración de blogs, sabios y semántica

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Strategic use of content in the new mandatory CSR

The transposition of a European directive into Spanish law obliges most companies to publish a mandatory report on Corporate Social Responsibility (CSR) that can be converted into strategic content. The law establishes the informative sections that companies should address in this report: anti-corruption measures, labor relations, gender equality, sustainability, etc. 

Post in Spanish: Uso estratégico del contenido de la nueva RSC obligatoria

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Building a content culture in the organization

A company is more agile and effective when it is immersed in a content culture. Theirs employees are participants of all the messages that are emitted and they qualify them from their professional position and the contact with the surroundings of the organization. The company becomes more porous and able to develop its digital transformation. The content strategist must implement content culture.

Post in Spanish: Construcción de una cultura del contenido en la organización

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‘Airbnbmag’: questions and answers about their brand journalism

Airbnbmag is a travel magazine released by the Airbnb brand in collaboration with Hearst and is a paradigmatic example of brand journalism. This post analyzes the magazine and the aspects that define it as an operation of brand journalism, away from marketing and public relations.

Post in Spanish: ‘Airbnbmag’: preguntas y respuestas sobre su brand journalism

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Solera tactics for more efficient and economical content

Tactics of a content strategy that takes advantage of old and quality content components (with solera) for the new message more efficient, faster production and cheaper cost. The tactics are inspired by the wine technique. In the cellars, the wine with solera is mixed with the young wine, transferring its properties. In content strategy the same was done with the information.

Post in Spanish: Táctica de soleras para un contenido más eficaz y económico

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Content Strategy model for Criminal Compliance

The Spanish Penal Code requires, practically, a Criminal Compliance program for companies. The objective is to circumvent or mitigate possible penalties for the benefit that organizations have obtained from crimes committed. The creation of a content strategy that communicates this program contributes to the detection of suspicious activities, provides legal protection and increases its brand value.

Post in Spanish: Estrategia de contenidos marco para Compliance Penal

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