The cohesion of content into Internal Homepage strategic use
Very large or very deep navigation websites begin to fully exploit the potential of the internal homepages (IH). For the user that directly access the landing page, IH is very useful. IH organize content and move a coherent message in a cohesive content. In the post we analyze the usage model of syntactic-semantic analysis of information node as a tool to decide the use of IH.
Study of factors that determine the adoption of an organizational structure for the governance of content strategy. Analysis of the characteristics for centralized, filtering, collegial, delegate, decentralized and outsourced models.
Some wholesalers of products and services and ERP developers company offer private label websites. The problem is that they have a fixed and unchanging structure. Its content is very poor. Create a content strategy is almost impossible or would benefit all businesses using the same model brand-white.
The transposition of a European directive into Spanish law obliges most companies to publish a mandatory report on Corporate Social Responsibility (CSR) that can be converted into strategic content. The law establishes the informative sections that companies should address in this report: anti-corruption measures, labor relations, gender equality, sustainability, etc.
Strategic scrutiny milestones in experimental content
Criteria for the determination of the moment in which some experimental content is to be scrutinized by the organization. The scrutiny will sought opinions on the decisions that have been made in the process of developing the message. The test serves to continue the project or to go back and reconsider some of the decisions taken. This assay is useful when there is no previous experience.
A company is more agile and effective when it is immersed in a content culture. Theirs employees are participants of all the messages that are emitted and they qualify them from their professional position and the contact with the surroundings of the organization. The company becomes more porous and able to develop its digital transformation. The content strategist must implement content culture.
Calculation of the price of corporate content before a business absorption
The corporate content is an asset of the company that can obtain a fair price in the processes of purchase, merger or business absorption. This post explains a method for calculating the maximum price and the minimum trading price. The method is based on the quality and ability to create audiences and not on the audiences achieved. On the calculated cost price, a number of weightings are applied.