Estrategia del Contenido wants to be present in the news aggregators in tablets and smartphones. The first test is to be present in the form of text on Flipboard. The blog post contains the instructions to include Estrategia del Contenido at Flipboard.
Calendar for strategic content about corporate events
A corporate event is only valuable for a few months. However, the quality content that is generated from the event produces brand value indefinitely. The content strategy of the event depends on a calendar of reactions, the evolution of communicative objectives, a changing audience and the use of different channels at each stage. There never have to lose control of the production of the contents.
Credibility of content: the ‘personal brand’ to ‘commercial brand’
The last Edelman Barometer shows a transition between the personal brand and the commercial brand. If relationship between the recipient of the content and the brand consolidates, the voice of personal brand matters less. The trend influences Content Strategy and Brand Journalism.
Matt Cutts, header of webspam team at Google, has launched the first warning against content curation. For the manager of Google, the Stitching Content generated by the combination of fragments of other websites effortlessly abstract or creative development, it is not a good solution. The web curation is a cheap marketing content that saturated the Google systems with repeated content.