Trends for Digital Marketing Managers and content managers in 2013
Brief guide to Digital Marketing Directors responsible for content and brands. The 10 recommendations are intended to make 2013 a success. The list addresses ways to get a long-term perspective of content, avoid wasting time, choose the best suppliers, look after the brand, plan according to need and not look cheap deals content.
New book on the content strategy like a corporate culture
A quarter of Content Everywhere, by Sara Wachter-Boettcher, deals content management in the company like a new business culture. The content is deconstructed, structured, sorted and stored to make it more efficient. All the corporate organization participates in the new protocols. The costs of creating and transmitting messages are minor and communication
Content expired: you cannot forget the date of creation and modification
The creation date of a content helps the reader. The reader is positioned on the message. All content unit must have a creation date, modification and expiration (optional). The expired content is harmful to the brand and its user. Therefore, damages the content strategy.
The classic book format remains a very useful instrument in content strategy. Facing criticism from thinkers like David Weinberger, the book lets unite, organize, prioritize, distribute and promote the expertise of organizations. The ebook format is still useful as a reference.
Distribution of content according to user’s language levels
Strategic model content building based on the user level language for the distribution of information units. Each element of the message responds to the context of use, comprehensive user capacity and allows access vertical or unordered to corporate information.
Audit, control and adaptation of emails from one bank to the content strategy. The messages belong to the customer loyalty program and are automatic. Estrategia del Contenido redraft emails. They will be more simple, understandable, accessible, timely, unquestionable and unequivocal.