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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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What do you get when you hire content strategy?

List and description of all documents in the final document of content strategy or that can integrate. Each option corresponds to a unique project circumstance or consulting contract. The list we served to answer the questions of our customers that don’t know what is a content strategy.

Post in Spanish: ¿Qué se recibe cuando se contrata una estrategia de contenidos?

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Content benchmarking by tone-of-voice analysis

In very competitive economic sectors, with many operators and undifferentiated content, the fine tuning of the content creation processes can be decided from a Systematic Tonal Analysis. The study breaks down the four dimensions of corporate voice into quantifiable factors, eliminating subjectivity and allowing repetition of results. This post explains how we do it in Estrategia del Contenido.

Post in Spanish: Benchmarking del contenido mediante el análisis del tono

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Fine adjustment in cascade of strategic content for non-profit

Non-profit organizations often manage emotions that influence their way of communicating. Emotions are part of a persuasive content that alters the communication line of the organization in a serious way. In addition, these non-profit institutions often have few resources to address content. To avoid possible inappropriate content for your audience, the cascade tactic allows fine-tuning.

Post in Spanish: Ajuste fino y en cascada de contenido estratégico para ONG

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Turn-based governance strategy for multi-departmental content

The rotational content governance method is a content strategy that ensures the economic sustainability of communication and reduces the margin of error. Content strategists take turns weekly to take control of published corporate content. This model is suitable for large organizations that publish enormous amounts of multidisciplinary and multi-departmental content.

Post in Spanish: Gobernanza por turnos para contenido multidepartamental

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No-persuasive content that promotes user decisions

When the content is clearly persuasive, is aversive and expires quickly. Instead, the piece of content that qualifies as the theory of Sense-Making communication is more efficient and durable. The theory was established in the field of business management, to find out how decisions were made, and moved into the field of public communication.

Post in Spanish: Contenido no persuasivo que propicia las decisiones

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