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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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What do you get when you hire content strategy?

List and description of all documents in the final document of content strategy or that can integrate. Each option corresponds to a unique project circumstance or consulting contract. The list we served to answer the questions of our customers that don’t know what is a content strategy.

Post in Spanish: ¿Qué se recibe cuando se contrata una estrategia de contenidos?

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Turn-based governance strategy for multi-departmental content

The rotational content governance method is a content strategy that ensures the economic sustainability of communication and reduces the margin of error. Content strategists take turns weekly to take control of published corporate content. This model is suitable for large organizations that publish enormous amounts of multidisciplinary and multi-departmental content.

Post in Spanish: Gobernanza por turnos para contenido multidepartamental

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No-persuasive content that promotes user decisions

When the content is clearly persuasive, is aversive and expires quickly. Instead, the piece of content that qualifies as the theory of Sense-Making communication is more efficient and durable. The theory was established in the field of business management, to find out how decisions were made, and moved into the field of public communication.

Post in Spanish: Contenido no persuasivo que propicia las decisiones

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Principles for strategic management of international corporate networks

Coherence of content on corporate networks sites determines the communicability of the brand. The coherence is obtained from the intersection of the consistency of the websites and the connection of these. This post discusses the principles of consistency and interconnection and exposes the real case of Simon.

Post in Spanish: Principios estratégicos de coherencia internacional en redes corporativas

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Orphan pages for hyper-targeted marketing

The hyper-targeted marketing is the person-level marketing. The landing pages for traffic that generates this type of marketing can damage the content strategy. This post explains the strategy of the orphanage, to create pages that enhance the marketing campaign without damaging the content strategy.

Post in Spanish: Páginas huérfanas para el marketing hiperdirigido

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