14 principles to create a content strategy in start-ups
List of open to readers who collects 14 tips for creating a content strategy for entrepreneurs and start-ups. Before you create content, you must have a clear strategy. The content strategy is a corporate culture.
List and description of all documents in the final document of content strategy or that can integrate. Each option corresponds to a unique project circumstance or consulting contract. The list we served to answer the questions of our customers that don’t know what is a content strategy.
Digression on the content so that the mark is more nicer
Periscope shows a dog in its development team. Other web sites hide small digressions in their content. The joke is used to be nicer. Digression in the content must meet certain requirements: brevity, lack of commitment and self-parody, among others.
Turn-based governance strategy for multi-departmental content
The rotational content governance method is a content strategy that ensures the economic sustainability of communication and reduces the margin of error. Content strategists take turns weekly to take control of published corporate content. This model is suitable for large organizations that publish enormous amounts of multidisciplinary and multi-departmental content.
No-persuasive content that promotes user decisions
When the content is clearly persuasive, is aversive and expires quickly. Instead, the piece of content that qualifies as the theory of Sense-Making communication is more efficient and durable. The theory was established in the field of business management, to find out how decisions were made, and moved into the field of public communication.
Principles for strategic management of international corporate networks
Coherence of content on corporate networks sites determines the communicability of the brand. The coherence is obtained from the intersection of the consistency of the websites and the connection of these. This post discusses the principles of consistency and interconnection and exposes the real case of Simon.
The hyper-targeted marketing is the person-level marketing. The landing pages for traffic that generates this type of marketing can damage the content strategy. This post explains the strategy of the orphanage, to create pages that enhance the marketing campaign without damaging the content strategy.