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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

Comunicación eficaz, competitiva y sostenible

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Periodismo de Marca, Estrategia de Contenidos, Semantic SEO y Content Marketing

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How to build a Intelligent Content piece

Instructions, step by step, to construct a piece of intelligent content that adapts automatically to the parameters obtained during the navigation of the user. Each version of the content is a message addressed to a single recipient. Communication is much more effective and sustainable economically.

Post in Spanish: Cómo se construye una pieza de contenido inteligente

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Content tools: trends about WYSIWYG editors

The construction of semantic content is very important to the content strategist. Artificial intelligence should able to recognize these messages, understand, manipulate their data and answer any questions. The new WYSIWYG editors simplify the creation of semantic content using drag and drop modules, and provides compatibility with any mobile device.

Post in Spanish: Herramientas de contenido: tendencias de editores WYSIWYG

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Features and contact points from the strategic content

When a user contacts the content, it goes into a deep spiral of benefits that the message offers. The benefits are structured in three levels deep conditioned by the initial intentions of the user and the type of channel that accesses the content. Only the corporate website ensures a complete cycle and the quality of content.

Post in Spanish: Prestaciones y puntos de contacto del contenido estratégico

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European security section in the content strategy of e-commerce

The EU Commission has established minimum safety levels for 27 product categories. Without a declaration of conformity with EU directives it is not possible to transfer, sell or consume certain articles in the European Economic Area. The data in this declaration can be used as structured content in e-commerce to influence purchasing decisions and improve visibility of the web page.

Post in Spanish: La ficha de seguridad europea en la estrategia de contenidos del e-commerce

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Coping with pitchfork effect on rebuilding Content

Pitchfork effect is one of the invisible evils of content. It’s difficult to detect, consumes all economic investment and all brand communication resources. This post explains how content strategists can detect this effect. Also it recommends urgent action to reduce the damage.

Post in Spanish: Cómo afrontar el efecto pitchfork en la reconstrucción de contenido

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