Parametric content for large volumes of information
Catalogs and online stores use parametric navigation to reduce the chances of responses to the needs of users. Sites with a huge volume of content can not use this style of navigation. To reduce the volume of responses is necessary to write a parametric content into selected pages. This post discusses why and how.
The cruft is formed by elements of programming and content components that impair the correct transmission of the page message. Although the effect seems imperceptible, users are frustrated by not access the content they want immediately. The content strategist must sublimate the main content and eliminate or relegate secondary and superfluous content based on the device query.
The bulky instruction manuals that are delivered along with the products are obsolete. They are little effective communicatively and expensive for the manufacturer. Implementing a successful content strategy will improve the brand communication of the product guides and greatly reduce production costs.
Differences between User Journey, Content Flow, Task Flow and Sales Funnel
Description, utilities, perspectives and habitual use in content strategy of the User Journey, Content Flow Diagram, Task Flow and Sales Funnel diagrams. The four analyzes address the path of a user in a communicative process with contents.
The evolution of the telephone market has converted the Spanish phone numbers with prefix 902 obsolete and very expensive. Using these numbers grievously harms corporate communication. This post explains the options from content strategy to mitigate their effects.
Users of local business websites put before the use of email to the contact form, according to a study by consultancy Bright Local. However, many sites lack email addresses useful. In this post, the most common mistakes and how to build a content strategy of effective contact e-mail.