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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Transparencia

Content strategy to meet the Transparency Act

The legal rules to ensure transparency, citizen access to public information and good governance, and to fight corruption, affecting thousands of businesses and organizations of all sizes. They should necessarily publish its economic relationship with Administration. This post explains what data should to disclose and how.

Post in Spanish: Guía de contenido para cumplir la Ley de Transparencia

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Content for the homepage in crisis communication

The crisis communication plan must always be integrated within the content strategy. The first response, in case of seriousness crisis, should be the modification of the corporate main page using informative elements of the damaging news but for its own benefit. All communication must be done from the corporate site, regardless of the dark sites.

Post in Spanish: Contenido para la Home Page en comunicación de crisis

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Content Strategy model for Criminal Compliance

The Spanish Penal Code requires, practically, a Criminal Compliance program for companies. The objective is to circumvent or mitigate possible penalties for the benefit that organizations have obtained from crimes committed. The creation of a content strategy that communicates this program contributes to the detection of suspicious activities, provides legal protection and increases its brand value.

Post in Spanish: Estrategia de contenidos marco para Compliance Penal

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Pros and cons of content strategies about staff

Analysis of the advantages of content strategies on the workers of an organization. The content strategist will evaluate whether it’s in the interest of publishing new positions, removals, and the list of accountability jobs and their respective roles to facilitate contact with the organization’s public. Some actions will have legal repercussions. Others may generate internal conflicts.

Post in Spanish: Pros y contras de estrategias de contenidos acerca del personal

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Content strategy against corporate taboos

The communication of the organizations is subject to compliance with informative taboos. Some aspects can not be explained or explained using euphemisms. Content strategist achieve a communicative advantage revealing taboos. The consultant has three tactics: disclosure, translation or explanation.

Post in Spanish: Estrategia de contenidos contra el tabú corporativo

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