The legal rules to ensure transparency, citizen access to public information and good governance, and to fight corruption, affecting thousands of businesses and organizations of all sizes. They should necessarily publish its economic relationship with Administration. This post explains what data should to disclose and how.
The content strategy should help to unravel the publicity stunt. Be transparent active the more rational part of the brain, generating attachment to the brand. Create or use the figure of the expert to the message, combat the reluctance of the user to the content.
Content for the control of public opinion about brands
Common control models of public opinion are not efficient today for corporations. The solution is to give the content strategy an aspect of control and knowledge of the various areas of hearing to eliminate any risk.
The Spanish Penal Code requires, practically, a Criminal Compliance program for companies. The objective is to circumvent or mitigate possible penalties for the benefit that organizations have obtained from crimes committed. The creation of a content strategy that communicates this program contributes to the detection of suspicious activities, provides legal protection and increases its brand value.
Analysis of the advantages of content strategies on the workers of an organization. The content strategist will evaluate whether it’s in the interest of publishing new positions, removals, and the list of accountability jobs and their respective roles to facilitate contact with the organization’s public. Some actions will have legal repercussions. Others may generate internal conflicts.
The communication of the organizations is subject to compliance with informative taboos. Some aspects can not be explained or explained using euphemisms. Content strategist achieve a communicative advantage revealing taboos. The consultant has three tactics: disclosure, translation or explanation.
Content strategy for the challenge of ultra-transparency
The activities of corporate transparency proved insufficient to the demands of citizens. The companies should be introduced ultra-transparency communication policies affecting mainly the content. This post pointing three tactics to meet the needs of the ultra-transparency.