The best strategy: content in long or short format?
There are many criteria for and against writing long-form content. Even the media not agree on what should be standard length of news. Despite the difficulties of usability, the loyalty of slow content consumer is much higher and more profitable.
First of a series of two blog entries analyzing the slow content trend in content strategy. The first part defines the consumers type. It acts as a benchmark for others. It also discusses the circumstances of social, economic and technological of the individual-reader that facilitate this new trend.
Hasty guide of strategic content types for profane
Definition of the types of messages in content strategy. Explanations are designed for potential customers who are unaware of the functionality and features of each of the types of content that we work with.
The connection between the extended content and the user affinity
A study by Chris Breaux, of Chartbeat, has shown a direct relationship between the time spent at site and the degree of adhesion of the user to the thesis defended by the author. Although Breaux warns that the study is not conclusive, suggests that a stay of more than one minute accomplished convincing more the reader.
Analysis of brand journalism models exercised by Coca-Cola in Spain, laCaixa and the closing of SugarString. Information formats and influence public trust in the potential development of journalism brands are studied.
The strategic role of data journalist at Brand Newsroom
Data Journalism (DJ) has 3 phases: data mining, visualization and narrative, and programming and technology development. DJ teams are composed of 3 or more professionals. This post discusses the factors involved in the decision to incorporate a data journalist —or an entire team— on a Brand Newsroom. It takes into account that the journalist can work internally the corporate big data.