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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Content types that require aseptic processing to communicate better

A study by YouGov and Reuters Insitute on native advertising reveals that users consider sacred certain content types. The list can be moved from media to maps contained in content strategy. The report reveals that the acceptance data of native advertising are very poor and hurt the media.

Post in Spanish: Temáticas que exigen un tratamiento aséptico para comunicar mejor

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Hypotheses about the causes of content blindness

Large investors in content marketing have started to notice the effect of blindness content. His messages are unnoticed by users, although they have in front. This post discusses a number of hypotheses about the characteristics of content marketing that produce blindness. Perhaps the solution is to begin from scratch with underlying content strategy and effective.

Post in Spanish: Hipótesis sobre las causas de la ceguera del contenido

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Ban the brand journalism to advertising agencies

The brand journalism must move away from marketing, advertising agencies and PR. It is the result of the application of an global content strategy and leadership of the company that practices it. The best professionals are within the company. It is the result of a corporate culture and a necessity of the leader. No short-term objectives.

Post in Spanish: Aleje a las agencias de publicidad del periodismo de Marca

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Mashable will increase the investment in long-form content

Adam Ostrow, Mashable CSO, announced that its website will increase the investments in long-form content and videos. Ostrow made ​​the statement at a conference at Ogilvy & Mather New York. He also stated that the keys to success will be the implementation of brand journalism, the brands newsroom in real time, native advertising for the amplification of messages, and content adaptive.

Post in Spanish: Mashable apuesta por el contenido de formato largo

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