¿Nos autoriza a instalar cookies durante su navegación por Estrategia del Contenido?

Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

Comunicación eficaz, competitiva y sostenible

Consultoría / externalización:
Periodismo de Marca, Estrategia de Contenidos, Semantic SEO y Content Marketing

Ruta de la página y presencia en Redes sociales

Buscador interno

Si le resulta más cómodo, puede utilizar también las opciones opensearch en este website

Buscador
Generación

Persona, message and substance in content strategy

The strategic content consumer has a dual behavior. First, consumers value the message produced by the content strategist. Second, consumers value ​​the essence of the message. To discern differences between the two types, creating an Empathy Map lets know what experience and what emotions are generated in the profile of the persona.

Post in Spanish: Persona, mensaje y sustancia en la estrategia de contenidos

Permalink

Comments: 1

Content strategy to cure the corporate bloghorrea

The bloghorrea is a symptom of serious corporate communication problems. This post analyze the characteristics of this disease, delves into its causes and recommends the development of professional content strategies that is started with a thorough audit of the blog. The analysis will help to decide what is preserved and what is removed.

Post in Spanish: Estrategia de contenidos para curar la blogorrea corporativa

Permalink

Defining the schema of links in the Guide of Publication

One of the documents that are delivered in a consulting of content strategy is the Guide of Publication. This delivery includes scheme of links indicating to authors how and when to use links to other content. The scheme analyzes the profits of links and their characteristics to authorize or recommend their use.

Post in Spanish: Definiendo el esquema de enlaces en la guía de publicación

Permalink

Content strategy to save money on user manuals

The bulky instruction manuals that are delivered along with the products are obsolete. They are little effective communicatively and expensive for the manufacturer. Implementing a successful content strategy will improve the brand communication of the product guides and greatly reduce production costs.

Post in Spanish: Estrategia de contenidos para ahorrar en los manuales de usuario

Permalink

How to build a Intelligent Content piece

Instructions, step by step, to construct a piece of intelligent content that adapts automatically to the parameters obtained during the navigation of the user. Each version of the content is a message addressed to a single recipient. Communication is much more effective and sustainable economically.

Post in Spanish: Cómo se construye una pieza de contenido inteligente

Permalink

The Lean waste control in content strategy

When a content is effective only in appearance or is clearly ineffective, analysis of production processes from the Lean method facilitates the correction and improvement of communication of organizations. Lean defines 8 types of waste that can take place in productive processes. Most of the time, these wastes are invisible in the content processes.

Post in Spanish: Control de residuos ‘lean’ en estrategia de contenidos

Permalink

Pros and cons of content strategies about staff

Analysis of the advantages of content strategies on the workers of an organization. The content strategist will evaluate whether it’s in the interest of publishing new positions, removals, and the list of accountability jobs and their respective roles to facilitate contact with the organization’s public. Some actions will have legal repercussions. Others may generate internal conflicts.

Post in Spanish: Pros y contras de estrategias de contenidos acerca del personal

Permalink