Explanation, step by step, of the preparation of an annual budget of contents. The method is universal, both for large corporations with large amounts of content and important production teams, as well as for sole proprietorships. The methodology is based on the unification of production in terms of hourly investment.
The CMO has the temptation to set what kind of message format and channel will be used in a content marketing campaign. With their wishes he can try setting a budget and this action would be wrong. This post explains, step by step, how to develop the most appropriate content marketing budget.
Calculation of the price of corporate content before a business absorption
The corporate content is an asset of the company that can obtain a fair price in the processes of purchase, merger or business absorption. This post explains a method for calculating the maximum price and the minimum trading price. The method is based on the quality and ability to create audiences and not on the audiences achieved. On the calculated cost price, a number of weightings are applied.
Some corporate governance models create atomized committees that make crucial decisions for communication with contents. These commissions are often extraneous to the processes of the corporate content strategy. The distance of the managers to the communicative reality causes dysfunctions that are transferred to the result of the content. An excellent message could have a very poor result.
The decision to produce a video with corporate content is not always easy. Throughout the year, there are opportunities to choose this format, but their communicative ability or economic impact are not suitable for the organization. The Pennsylvania State University graduate school has created a publishing model that serves to make the right decision when it comes to producing a video.
Podcast on Content Shock and co-branding strategies
Podcast with the interview formulated by Jaime López-Amor to Carlos J. Campo, of Estrategia del Contenido®, on the theory Content Shock. The conversation can be heard from today on the channel Branded Content, on PR Noticias. For over half an hour the expert in branded content and the content strategist discuss economic theory and measures to avoid cataclysm.
The term Content Shock will become fashionable in 2017. The concept will be used both to justify the poor effectiveness of content marketing and to claim larger budgets with dwindling results. The shock occurs when the content supply curves and content demand diverge considerably. This situation will occur in 2017. This post collects effective and profitable alternatives from the content strategy.