14 principles to create a content strategy in start-ups
List of open to readers who collects 14 tips for creating a content strategy for entrepreneurs and start-ups. Before you create content, you must have a clear strategy. The content strategy is a corporate culture.
Recommendations for newly appointed CxO (CMO or dirCOM)
When a new manager has just landed in the company and has to take care of the content area, management can need help. The dirCom or the CMO need a number of Approach Studies discreetly for inform you what content exists, how to govern, and what chances of immediate action is.
Explanation, step by step, of the preparation of an annual budget of contents. The method is universal, both for large corporations with large amounts of content and important production teams, as well as for sole proprietorships. The methodology is based on the unification of production in terms of hourly investment.
Strategic actions to extract maximum performance to content
The expectation and curiosity aroused by our services page on Facebook has led us to classify, sort and deepen the extensive list containing this post. We have classified them into six sections: diagnosis and unified content strategy; governance; editorial intervention; assistance and production of content; audiences; and brand journalism.
Constituted Gbinet management consulting and communications
Estrategia del Contenido® participated in founding the consulting firm Gbinet Servicios Plenos®. The new company aims to advising business owners and public administrators, instead of focusing on companies or public administration. This born after we are detected many clients are not able to define what your product or service or business model. It’s our consulting partner.
Bad content is a symptom of organizational problems
Repairing a bad, non-strategic and insubstantial content is a matter of time and money. It’s an activity that does not have too much difficulty. However, the repair only relieves the symptoms of some problems of non-government and control of the processes experienced by the corporation. Symptoms without proper content strategy, will recur.
The working sessions of the group of content strategy start
The Barcelona-based collective of professional content strategy yesterday began its working sessions. In these sessions will share methods and experiences and analyzes actual cases. At yesterday's meeting was defined activities schedule for upcoming editions.