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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Modelos

How to create a guide to publishing content: the Dell case

The guide to publication is a schematic summary of the content strategy documents. They are the fundamental rules that outside the corporation authors must meet for publishing. The Dell case is a great example. The guide should be brief, must be structured properly and should show additional resources. Serves to maintain a quality standard.

Post in Spanish: Cómo crear una guía de publicación de contenidos: el modelo Dell

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Strategic content mobile model: fragmentation and essence

Circa Analysis, app for iPhone and strategic content model for mobile phones. 12 journalists are fragmenting the breaking news. The news data become useful flashcards. The news is followed as by Storify. The information essence reaches efficiently the reader.

Post in Spanish: Modelo de contenido estratégico para móviles: fragmentación y esencia

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Calendar for strategic content about corporate events

A corporate event is only valuable for a few months. However, the quality content that is generated from the event produces brand value indefinitely. The content strategy of the event depends on a calendar of reactions, the evolution of communicative objectives, a changing audience and the use of different channels at each stage. There never have to lose control of the production of the contents.

Post in Spanish: Calendario de contenidos para eventos corporativos

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The strategic concept Content as a Service (CaaS) and the CCO

The adoption of the Content as a Service (CaaS) philosophy in the enterprise depends on the way in which it communicates through content. It is a decision that must be in the hands of the communication director (CCO), the content manager or the content strategist. These managers know all the processes of content production and all forms of delivery. This post explains what it is and the most appropr

Post in Spanish: El concepto estratégico Content as a Service (CaaS) y el dirCom

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Content benchmarking by tone-of-voice analysis

In very competitive economic sectors, with many operators and undifferentiated content, the fine tuning of the content creation processes can be decided from a Systematic Tonal Analysis. The study breaks down the four dimensions of corporate voice into quantifiable factors, eliminating subjectivity and allowing repetition of results. This post explains how we do it in Estrategia del Contenido.

Post in Spanish: Benchmarking del contenido mediante el análisis del tono

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Fine adjustment in cascade of strategic content for non-profit

Non-profit organizations often manage emotions that influence their way of communicating. Emotions are part of a persuasive content that alters the communication line of the organization in a serious way. In addition, these non-profit institutions often have few resources to address content. To avoid possible inappropriate content for your audience, the cascade tactic allows fine-tuning.

Post in Spanish: Ajuste fino y en cascada de contenido estratégico para ONG

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Solera tactics for more efficient and economical content

Tactics of a content strategy that takes advantage of old and quality content components (with solera) for the new message more efficient, faster production and cheaper cost. The tactics are inspired by the wine technique. In the cellars, the wine with solera is mixed with the young wine, transferring its properties. In content strategy the same was done with the information.

Post in Spanish: Táctica de soleras para un contenido más eficaz y económico

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