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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Modelos

How to create a guide to publishing content: the Dell case

The guide to publication is a schematic summary of the content strategy documents. They are the fundamental rules that outside the corporation authors must meet for publishing. The Dell case is a great example. The guide should be brief, must be structured properly and should show additional resources. Serves to maintain a quality standard.

Post in Spanish: Cómo crear una guía de publicación de contenidos: el modelo Dell

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Strategic content mobile model: fragmentation and essence

Circa Analysis, app for iPhone and strategic content model for mobile phones. 12 journalists are fragmenting the breaking news. The news data become useful flashcards. The news is followed as by Storify. The information essence reaches efficiently the reader.

Post in Spanish: Modelo de contenido estratégico para móviles: fragmentación y esencia

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Content Strategy model for Criminal Compliance

The Spanish Penal Code requires, practically, a Criminal Compliance program for companies. The objective is to circumvent or mitigate possible penalties for the benefit that organizations have obtained from crimes committed. The creation of a content strategy that communicates this program contributes to the detection of suspicious activities, provides legal protection and increases its brand value.

Post in Spanish: Estrategia de contenidos marco para Compliance Penal

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Pros and cons of content strategies about staff

Analysis of the advantages of content strategies on the workers of an organization. The content strategist will evaluate whether it’s in the interest of publishing new positions, removals, and the list of accountability jobs and their respective roles to facilitate contact with the organization’s public. Some actions will have legal repercussions. Others may generate internal conflicts.

Post in Spanish: Pros y contras de estrategias de contenidos acerca del personal

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Content strategy against corporate taboos

The communication of the organizations is subject to compliance with informative taboos. Some aspects can not be explained or explained using euphemisms. Content strategist achieve a communicative advantage revealing taboos. The consultant has three tactics: disclosure, translation or explanation.

Post in Spanish: Estrategia de contenidos contra el tabú corporativo

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Content strategy to call things by their name

The dissonance between the definition of a product by an e-commerce and the expression used by the prospective buyer can cause loss of customers. It is a problem of quality of content, not about the company culture or their SEO activity. This post explains how to identify problems and proposed six possible solutions that provides content strategy.

Post in Spanish: Estrategia de contenidos para llamar a las cosas por su nombre

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Thematic precursors for exhausted content

The depletion of sources of information is one of the invisible diseases afflicting the content. The disease is caused by poor planning, saturation in the economic sector, the confusion with the conjunctural content, or expansion in distant brand’s territories. You need to find new facets to the main theme. The solution requires using creative thematic precursors to generate hypotheses.

Post in Spanish: Precursores temáticos para diagnósticos de contenido exhausto

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