The CMO has the temptation to set what kind of message format and channel will be used in a content marketing campaign. With their wishes he can try setting a budget and this action would be wrong. This post explains, step by step, how to develop the most appropriate content marketing budget.
New strategies in the use of corporate newsletters
Email has become a mature and universal communication channel. Users make your email accounts in a database in which stores information that is useful. Now we have to convert the information transmitted in newsletters into knowledge. This post analyzes tactics for use in a good strategy content.
Diffusion tacttics of successive content in corporate e-books
When corporate content is distributed in e-book format, editing is successive and the readers can download an update of the book. This post goes over tactics for the first distribution of the ebook and taking control of the process. Content strategy will be more effective by placing the message in a context of use of an optimal recipient.
The strategic concept Content as a Service (CaaS) and the CCO
The adoption of the Content as a Service (CaaS) philosophy in the enterprise depends on the way in which it communicates through content. It is a decision that must be in the hands of the communication director (CCO), the content manager or the content strategist. These managers know all the processes of content production and all forms of delivery. This post explains what it is and the most appropr
Sector fashion: strategy to avoid the brand abduction by the storytelling
The content used by the main brands in the sector has changed. A panel of experts has come to the conclusion that it produces more frequent, cheap and liquid content. The abuse of narrative arguments creates a communicative chaos. Brands attempt to coordinate three different strategies (emotional, inbred and commercial) when they should be have a single content strategy that agglutinates them.
Podcast on Content Shock and co-branding strategies
Podcast with the interview formulated by Jaime López-Amor to Carlos J. Campo, of Estrategia del Contenido®, on the theory Content Shock. The conversation can be heard from today on the channel Branded Content, on PR Noticias. For over half an hour the expert in branded content and the content strategist discuss economic theory and measures to avoid cataclysm.
The term Content Shock will become fashionable in 2017. The concept will be used both to justify the poor effectiveness of content marketing and to claim larger budgets with dwindling results. The shock occurs when the content supply curves and content demand diverge considerably. This situation will occur in 2017. This post collects effective and profitable alternatives from the content strategy.