¿Nos autoriza a instalar cookies durante su navegación por Estrategia del Contenido?

Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

Comunicación eficaz, competitiva y sostenible

Consultoría / externalización:
Periodismo de Marca, Estrategia de Contenidos, Semantic SEO y Content Marketing

Ruta de la página y presencia en Redes sociales

Buscador interno

Si le resulta más cómodo, puede utilizar también las opciones opensearch en este website

Buscador
Mapa de contenidos

Strategic content distribution routes for informative consumption

The efficiency of a website is achieved by establishing user navigation paths that match your informative interest. With these paths identified, tactics that enhance the content are the deconstruction of components, making extensive intros, parameterisation of subcategories, the development of indexes and summaries of related content, and the indication of the navigation sequences.

Post in Spanish: Distribución del contenido por rutas de consumo informativo

Permalink

What do you get when you hire content strategy?

List and description of all documents in the final document of content strategy or that can integrate. Each option corresponds to a unique project circumstance or consulting contract. The list we served to answer the questions of our customers that don’t know what is a content strategy.

Post in Spanish: ¿Qué se recibe cuando se contrata una estrategia de contenidos?

Permalink

Quick guide of content terminology

Quick Reference Guide to identify the differences between fashioned terms that use the word “content”. The definitions are open to any contribution. Collected terms: brand journalism, content strategy, global content strategy, content marketing, sponsored content, product placement, brandend content and naming rights.

Post in Spanish: Guía rápida de terminología sobre contenidos

Permalink

Content Strategy model for Criminal Compliance

The Spanish Penal Code requires, practically, a Criminal Compliance program for companies. The objective is to circumvent or mitigate possible penalties for the benefit that organizations have obtained from crimes committed. The creation of a content strategy that communicates this program contributes to the detection of suspicious activities, provides legal protection and increases its brand value.

Post in Spanish: Estrategia de contenidos marco para Compliance Penal

Permalink

Contents of durations, deadlines, stages and processes

The strategic content should contribute to improve the user's time management, informing about the procedures, the stages, the alternatives and the repercussions of their decisions. This type of content linked to time is valid for all sectors. In addition to visual timelines, the author  must perform a semantic transcription of the texts for the message, which will be accessible and useful.

Post in Spanish: Contenido de duraciones, plazos, etapas y procesos

Permalink

The renewed technique of diaries in audience research

The diaries technique for audience research takes on a new role in content strategy. This method provides a profile of the audience, the description of the context of content consumption, the perception of quality of content and appropriateness of content map for the receiver. The results of the technique must be analyzed by methods of content research.

Post in Spanish: La renovada técnica del dietario en investigación de audiencias

Permalink