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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Periodismo de Marca, Estrategia de Contenidos, Semantic SEO y Content Marketing

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Strategic content distribution routes for informative consumption

The efficiency of a website is achieved by establishing user navigation paths that match your informative interest. With these paths identified, tactics that enhance the content are the deconstruction of components, making extensive intros, parameterisation of subcategories, the development of indexes and summaries of related content, and the indication of the navigation sequences.

Post in Spanish: Distribución del contenido por rutas de consumo informativo

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What do you get when you hire content strategy?

List and description of all documents in the final document of content strategy or that can integrate. Each option corresponds to a unique project circumstance or consulting contract. The list we served to answer the questions of our customers that don’t know what is a content strategy.

Post in Spanish: ¿Qué se recibe cuando se contrata una estrategia de contenidos?

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Quick guide of content terminology

Quick Reference Guide to identify the differences between fashioned terms that use the word “content”. The definitions are open to any contribution. Collected terms: brand journalism, content strategy, global content strategy, content marketing, sponsored content, product placement, brandend content and naming rights.

Post in Spanish: Guía rápida de terminología sobre contenidos

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Content benchmarking by tone-of-voice analysis

In very competitive economic sectors, with many operators and undifferentiated content, the fine tuning of the content creation processes can be decided from a Systematic Tonal Analysis. The study breaks down the four dimensions of corporate voice into quantifiable factors, eliminating subjectivity and allowing repetition of results. This post explains how we do it in Estrategia del Contenido.

Post in Spanish: Benchmarking del contenido mediante el análisis del tono

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Solera tactics for more efficient and economical content

Tactics of a content strategy that takes advantage of old and quality content components (with solera) for the new message more efficient, faster production and cheaper cost. The tactics are inspired by the wine technique. In the cellars, the wine with solera is mixed with the young wine, transferring its properties. In content strategy the same was done with the information.

Post in Spanish: Táctica de soleras para un contenido más eficaz y económico

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Content Strategy model for Criminal Compliance

The Spanish Penal Code requires, practically, a Criminal Compliance program for companies. The objective is to circumvent or mitigate possible penalties for the benefit that organizations have obtained from crimes committed. The creation of a content strategy that communicates this program contributes to the detection of suspicious activities, provides legal protection and increases its brand value.

Post in Spanish: Estrategia de contenidos marco para Compliance Penal

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Contents of durations, deadlines, stages and processes

The strategic content should contribute to improve the user's time management, informing about the procedures, the stages, the alternatives and the repercussions of their decisions. This type of content linked to time is valid for all sectors. In addition to visual timelines, the author  must perform a semantic transcription of the texts for the message, which will be accessible and useful.

Post in Spanish: Contenido de duraciones, plazos, etapas y procesos

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