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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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UGC content sources for product instructions

Instructions created by users can improve the user experience of a product, prolong its useful life or add new features to the article. Alongside the official manual on the website and in the after-sales service, the Brand must include the UGC content that will enhance the user's perception of the brand and product.

Post in Spanish: Fuentes de contenido UGC para las instrucciones de producto

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Content strategy to save money on user manuals

The bulky instruction manuals that are delivered along with the products are obsolete. They are little effective communicatively and expensive for the manufacturer. Implementing a successful content strategy will improve the brand communication of the product guides and greatly reduce production costs.

Post in Spanish: Estrategia de contenidos para ahorrar en los manuales de usuario

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Content tools: trends about WYSIWYG editors

The construction of semantic content is very important to the content strategist. Artificial intelligence should able to recognize these messages, understand, manipulate their data and answer any questions. The new WYSIWYG editors simplify the creation of semantic content using drag and drop modules, and provides compatibility with any mobile device.

Post in Spanish: Herramientas de contenido: tendencias de editores WYSIWYG

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European security section in the content strategy of e-commerce

The EU Commission has established minimum safety levels for 27 product categories. Without a declaration of conformity with EU directives it is not possible to transfer, sell or consume certain articles in the European Economic Area. The data in this declaration can be used as structured content in e-commerce to influence purchasing decisions and improve visibility of the web page.

Post in Spanish: La ficha de seguridad europea en la estrategia de contenidos del e-commerce

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Knolling: visual content for learning strategies

Analysis of knolling method as a tool for provide more efficient content for learning guides, instruction manuals or detail components in web pages. The knolling method facilitates the identification of elements and understanding the relationships between components, using object class groupings.

Post in Spanish: Knolling: contenido visual para estrategias de aprendizaje

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