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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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The renewed technique of diaries in audience research

The diaries technique for audience research takes on a new role in content strategy. This method provides a profile of the audience, the description of the context of content consumption, the perception of quality of content and appropriateness of content map for the receiver. The results of the technique must be analyzed by methods of content research.

Post in Spanish: La renovada técnica del dietario en investigación de audiencias

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The contribution of an estonian museum in the institutional content strategy

An investigation of four years in a museum of Estonia led to a Decalogue on the institutional content strategy that has changed the way we communicate institutions. The Estonian model is based on audience research, extension of institutional territory to virtual spaces and content creation to facilitate participation.

Post in Spanish: La aportación de un museo estonio a la estrategia de contenidos institucional

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The enormous difficulties of creating content for children

There is a very noticeable difference between content created for an audience of kids and infantile content. Sometimes the child is not the audience that claims the content. Content strategists have to change the way they relate to things and concepts. Teams content strategists must equip itself with an expert in pedagogy able to review and correct output messages.

Post in Spanish: Las enormes dificultades de crear contenido para niños

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The Q-Method of audience research in content strategy

The Q-Method, invented in 1935, is used since the 70s to investigate television audiences. Content strategists use this method when dealing with very large content maps and cross-content, with huge amounts of messages published in various models and technological formats, or when the messages are the result of an intensive production system. This post explains how.

Post in Spanish: El Q-Method de investigación de audiencias en estrategia de contenidos

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