The CEO must find out who really care the website of the corporation. The leader may be different from in the organization chart. The leader may belong to the area of technology, sales and marketing or corporate communications. Over time these areas have become impervious Taifa kingdoms. And they wage war on their own. If it happens, put forward a content expert.
Rules for changing CMS platform keeping the communicability and functionality of the corporate content. The first step is hiring a content strategist to define which messages are rescued and structured content which must be transferred manually.
The arrival of NFC (Near Field Communications) will change the shopping experience in retail establishments. Also will change shopping in stores that do not sell on line. Structured content is needed to take full advantage of the new technology. In this post we propose a strategy to address commercial web content.
Sector fashion: strategy to avoid the brand abduction by the storytelling
The content used by the main brands in the sector has changed. A panel of experts has come to the conclusion that it produces more frequent, cheap and liquid content. The abuse of narrative arguments creates a communicative chaos. Brands attempt to coordinate three different strategies (emotional, inbred and commercial) when they should be have a single content strategy that agglutinates them.
Asynchronous Content Strategy for Customer Digital Assistants
Customer Digital Assistants will increase online retail results by 40% and accelerate 2.3 times operations. But these robots need content created within a knowledge graph of each business. There are two content strategies to develop this data that cover the facets of the product, the seller and the customer. The asynchronous content strategy seems the most profitable.
The evolution of the telephone market has converted the Spanish phone numbers with prefix 902 obsolete and very expensive. Using these numbers grievously harms corporate communication. This post explains the options from content strategy to mitigate their effects.
The construction of semantic content is very important to the content strategist. Artificial intelligence should able to recognize these messages, understand, manipulate their data and answer any questions. The new WYSIWYG editors simplify the creation of semantic content using drag and drop modules, and provides compatibility with any mobile device.