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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Who the hell cares your business website?

The CEO must find out who really care the website of the corporation. The leader may be different from in the organization chart. The leader may belong to the area of ​​technology, sales and marketing or corporate communications. Over time these areas have become impervious Taifa kingdoms.  And they wage war on their own. If it happens, put forward a content expert.

Post in Spanish: ¿Quién demonios manda en el tema web de su empresa?

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Web content model for physical stores with NFC

The arrival of NFC (Near Field Communications) will change the shopping experience in retail establishments. Also will change shopping in stores that do not sell on line. Structured content is needed to take full advantage of the new technology. In this post we propose a strategy to address commercial web content.

Post in Spanish: Modelo de contenido web para tiendas físicas con tecnología NFC

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Asynchronous Content Strategy for Customer Digital Assistants

Customer Digital Assistants will increase online retail results by 40% and accelerate 2.3 times operations. But these robots need content created within a knowledge graph of each business. There are two content strategies to develop this data that cover the facets of the product, the seller and the customer. The asynchronous content strategy seems the most profitable.

Post in Spanish: Estrategia de contenidos asíncrona para Customer Digital Assistants

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Content tools: trends about WYSIWYG editors

The construction of semantic content is very important to the content strategist. Artificial intelligence should able to recognize these messages, understand, manipulate their data and answer any questions. The new WYSIWYG editors simplify the creation of semantic content using drag and drop modules, and provides compatibility with any mobile device.

Post in Spanish: Herramientas de contenido: tendencias de editores WYSIWYG

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The contribution of an estonian museum in the institutional content strategy

An investigation of four years in a museum of Estonia led to a Decalogue on the institutional content strategy that has changed the way we communicate institutions. The Estonian model is based on audience research, extension of institutional territory to virtual spaces and content creation to facilitate participation.

Post in Spanish: La aportación de un museo estonio a la estrategia de contenidos institucional

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