Mandatory legal requirements for the content in the web sites
This post gives an overview of the legal dispositions requiring publish certain content on websites. The legislation affects data protection, transparency in the use of public funds, nutritional and health information and financial information. A service package was also announced to help companies to comply with the Transparency Act.
Selection of the most frequent informative pieces in the annual report of the company for treatment from content strategy. A part of the informative pieces are repetitive and affect the definition of the business. Another part is conjunctural and should be placed chronologically in the corporate website.
The Spanish Penal Code requires, practically, a Criminal Compliance program for companies. The objective is to circumvent or mitigate possible penalties for the benefit that organizations have obtained from crimes committed. The creation of a content strategy that communicates this program contributes to the detection of suspicious activities, provides legal protection and increases its brand value.
Pernicious profiles of managers that validate the content
The lack of training, lack of interest, professional pruritus, inability to express what should be the content that the organization produces overwork, information overload, the competential zeal and organization of governance may affect seriously the process of creating content. This post describes four management profiles affecting production.
When the content is an asset in the annual accounts
The content strategy improves the communicability of the companies making the intangible corporate information in the tangible messages. This transformation means that part of the generated content should be considered an asset in the financial accounts of the company. Thus, the company increased value.
Analysis of factors affecting the planning and development of the post-mortem stage for strategic content management. The study was performed from the dissolution of an electoral coalition. The four trigger factors are: end the contract with the agency content strategy, seasonal end of the activity of the organization, total end of the activity or program of action, and the crisis communication.
Content types that require aseptic processing to communicate better
A study by YouGov and Reuters Insitute on native advertising reveals that users consider sacred certain content types. The list can be moved from media to maps contained in content strategy. The report reveals that the acceptance data of native advertising are very poor and hurt the media.