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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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How to plan your content budget for 2017

Explanation, step by step, of the preparation of an annual budget of contents. The method is universal, both for large corporations with large amounts of content and important production teams, as well as for sole proprietorships. The methodology is based on the unification of production in terms of hourly investment.

Post in Spanish: Cómo planificar el presupuesto de contenidos para 2017

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The artificial reach of brand journalism by Coca-Cola

Analysis of the known data on the use of Expression of Interest (EoI) rate Coca-Cola. The low score on the natural reach of the content activates automatically promotional action for this content. A priori, the index provides neither potential audiences data nor contribution of brand value of these audiences.

Post in Spanish: El alcance artificial del periodismo de marcas de Coca-Cola

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Content tools: trends about WYSIWYG editors

The construction of semantic content is very important to the content strategist. Artificial intelligence should able to recognize these messages, understand, manipulate their data and answer any questions. The new WYSIWYG editors simplify the creation of semantic content using drag and drop modules, and provides compatibility with any mobile device.

Post in Spanish: Herramientas de contenido: tendencias de editores WYSIWYG

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Who’s who in the dept of corporate content (II)


The Hays labor market guide offers a disappointing image of professionals dedicated to building contents. Second and final part of this post about the professional profiles in the department of corporate content and organization of their work area. The situation of the economic sector and wages of professional profiles on content creation is also analyzed.


Post in Spanish: Quién es quién en el área de contenidos corporativos (y II)

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Who’s who in the dept of corporate content (I)

The Hays labor market guide offers a disappointing image of professionals dedicated to building contents. In this first part of the post is explained that companies do not know what content is or how is managed, surrendering to marketing. Also are reviewed the necessary professional profiles for a more sustainable organization that adding value to the brand.

Post in Spanish: Quién es quién en el área de contenidos corporativos (I)

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