MIT monographic about multicultural content strategies
Innovations, a journal published by MIT, has released a special issue for the first time, the content strategy. The publication is dedicated to creation of appropriate messages to the culture and language of the receivers, and introduces the concepts of cultural refinement and social orientation for content.
A button on the checkout process of an online store is bad understood in Central. This case, that we couldn't confirm and seems certain, producing losses to the airline. In that country, understood the instruction completely contrary to what was intended. Changing microcopy, normalized store sales.
A content audit finds that a mistranslation expelled buyers. Explanation of the real case, analysis procedures and conclusions. It also explains the possible solution proposals that were raised to the client.
Model integration of content strategy at Coca-Cola
Coca-Cola has changed its policy of communication with integrating content strategy. The plan will conclude in 2020. The aim is to double the size of results. The liquid content creation reinforces the brand image and increases the commitment of users worldwide. The strategy is based on content marketing.
The Real Academia de la Lengua supports Escribir en Internet. Guía para los nuevos medios y las redes sociales, coordinated by Mario Tascon. Also will be published in spanish En línea. Leer y escribir en la red, Daniel Casany. Both books will guide the use of Spanish on the Internet.