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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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«HTML5 para periodistas», for sale on iTunes and Amazon

Edited by Estrategia del Contenido®, “HTML5 para periodistas. Manual de uso práctico”, by Carlos J. Campo, has been offered for sale on iTunes and Amazon. The book is available both in print and in epub format. The manual instructs from the perspective of the content creator on the necessary changes in the source code to achieve semantic messages.

Post in Spanish: «HTML5 para periodistas», a la venta en iTunes y Amazon

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Reasons for writing using HTML5 semantic

Any content creator is required to use language HTML5. This is the language that interpret all devices that are able to display the message, from a watch to a highway marquee. The correct coding allows robots to interpret what is said and does not affect human understanding. Currently, the semantic write positioning is better on search engines pages.

Post in Spanish: Motivos para redactar usando HTML5 semántico

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Video Content: The Pennsylvania Decision Model

The decision to produce a video with corporate content is not always easy. Throughout the year, there are opportunities to choose this format, but their communicative ability or economic impact are not suitable for the organization. The Pennsylvania State University graduate school has created a publishing model that serves to make the right decision when it comes to producing a video.

Post in Spanish: Contenido en vídeo: el Modelo Pensilvania de decisión

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Contents of durations, deadlines, stages and processes

The strategic content should contribute to improve the user's time management, informing about the procedures, the stages, the alternatives and the repercussions of their decisions. This type of content linked to time is valid for all sectors. In addition to visual timelines, the author  must perform a semantic transcription of the texts for the message, which will be accessible and useful.

Post in Spanish: Contenido de duraciones, plazos, etapas y procesos

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‘title’, essential in the writing of semantic content

The 5.2 HTML update gives the title attribute a new role. The goal is for Assistive Technology (AT) to semantically identify the content. The AT devices will understand the content and will be able to summarize it or extract the data to answer user questions. Content that does not fit these features will be invisible on the Internet.

Post in Spanish: ‘title’, imprescindible en la redacción de contenido semántico

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