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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Content strategy to meet the Transparency Act

The legal rules to ensure transparency, citizen access to public information and good governance, and to fight corruption, affecting thousands of businesses and organizations of all sizes. They should necessarily publish its economic relationship with Administration. This post explains what data should to disclose and how.

Post in Spanish: Guía de contenido para cumplir la Ley de Transparencia

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Vital signs of a documented content strategy

The vast majority of companies and institutions lack a document about the content strategy of the organization. This document is vital for the present and future communication of the brand and should be preserved with the same zeal as the corporate identity manual or the crisis communication plan. The documented strategy is based on rigorous analysis and data.

Post in Spanish: Signos vitales de una estrategia de contenidos documentada

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Strategic actions to extract maximum performance to content

The expectation and curiosity aroused by our services page on Facebook has led us to classify, sort and deepen the extensive list containing this post. We have classified them into six sections: diagnosis and unified content strategy; governance; editorial intervention; assistance and production of content; audiences; and brand journalism.

Post in Spanish: Acciones para extraer el máximo rendimiento al contenido

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Content strategy to call things by their name

The dissonance between the definition of a product by an e-commerce and the expression used by the prospective buyer can cause loss of customers. It is a problem of quality of content, not about the company culture or their SEO activity. This post explains how to identify problems and proposed six possible solutions that provides content strategy.

Post in Spanish: Estrategia de contenidos para llamar a las cosas por su nombre

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Content strategies to display prices

Review, from content strategy, of the excellent guide written by Nick Kolenda on setting effective prices of products and services. This post explains how to strengthen persuadability of the amounts and poses the dilemma that the rules of Kolenda forget a multicultural and heterogeneous audience.

Post in Spanish: Estrategias de contenidos para mostrar precios

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Defining the schema of links in the Guide of Publication

One of the documents that are delivered in a consulting of content strategy is the Guide of Publication. This delivery includes scheme of links indicating to authors how and when to use links to other content. The scheme analyzes the profits of links and their characteristics to authorize or recommend their use.

Post in Spanish: Definiendo el esquema de enlaces en la guía de publicación

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