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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Formatos

Planning narrative formats that do not disappoint

Analysis of a infographic piece of the Chicago Tribune that serves to study the criteria of choice of communication formats. Selecting a format depends on the logic of the narrative, available resources, the expectations generated by the website, the existing expectations in the economic sector and the alternatives available.

Post in Spanish: Planificación de formatos narrativos que no defrauden

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Indications for use of heat maps in real time for local content

The geographical position data of mobile phones can become useful content for show information of local character. The generation of a heat map in real time converts this data into useful and practical content, gregarious, funny, persuasive and analytical. In this post different indications for using heat map for these purposes are proposed.

Post in Spanish: Indicaciones de uso de mapas de calor en tiempo real para contenido local

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The urgent need for structured content for restaurants

The IO app that is able to understand, comprehend and interpret a user that looking for a restaurant involves an urgent change in the construction of the contents of the websites of the restaurants. Just create structured content using HTML5 resources efficiently and snippets in Microdata.

Post in Spanish: La imperiosa necesidad del contenido estructurado para restaurantes

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Solera tactics for more efficient and economical content

Tactics of a content strategy that takes advantage of old and quality content components (with solera) for the new message more efficient, faster production and cheaper cost. The tactics are inspired by the wine technique. In the cellars, the wine with solera is mixed with the young wine, transferring its properties. In content strategy the same was done with the information.

Post in Spanish: Táctica de soleras para un contenido más eficaz y económico

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Video Content: The Pennsylvania Decision Model

The decision to produce a video with corporate content is not always easy. Throughout the year, there are opportunities to choose this format, but their communicative ability or economic impact are not suitable for the organization. The Pennsylvania State University graduate school has created a publishing model that serves to make the right decision when it comes to producing a video.

Post in Spanish: Contenido en vídeo: el Modelo Pensilvania de decisión

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Content strategy to save money on user manuals

The bulky instruction manuals that are delivered along with the products are obsolete. They are little effective communicatively and expensive for the manufacturer. Implementing a successful content strategy will improve the brand communication of the product guides and greatly reduce production costs.

Post in Spanish: Estrategia de contenidos para ahorrar en los manuales de usuario

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How to build a Intelligent Content piece

Instructions, step by step, to construct a piece of intelligent content that adapts automatically to the parameters obtained during the navigation of the user. Each version of the content is a message addressed to a single recipient. Communication is much more effective and sustainable economically.

Post in Spanish: Cómo se construye una pieza de contenido inteligente

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