¿Nos autoriza a instalar cookies durante su navegación por Estrategia del Contenido?

Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

Comunicación eficaz, competitiva y sostenible

Consultoría / externalización:
Periodismo de Marca, Estrategia de Contenidos, Semantic SEO y Content Marketing

Ruta de la página y presencia en Redes sociales

Buscador interno

Si le resulta más cómodo, puede utilizar también las opciones opensearch en este website

Buscador
Experto

Credibility of content: the ‘personal brand’ to ‘commercial brand’

The last Edelman Barometer shows a transition between the personal brand and the commercial brand. If relationship between the recipient of the content and the brand consolidates, the voice of personal brand matters less. The trend influences Content Strategy and Brand Journalism.

Post in Spanish: Credibilidad del contenido: de la ‘marca personal’ a la ‘marca comercial’

Permalink

Building a content culture in the organization

A company is more agile and effective when it is immersed in a content culture. Theirs employees are participants of all the messages that are emitted and they qualify them from their professional position and the contact with the surroundings of the organization. The company becomes more porous and able to develop its digital transformation. The content strategist must implement content culture.

Post in Spanish: Construcción de una cultura del contenido en la organización

Permalink

Content Outsourcing Models

Comparison of the different models for the outsourcing of content production: the hiring of the expert or the specialist, the free lance, the free lance chain, the content agency, the parallel newsroom, the free lance technician, the technical agency, the marketplace and the external supervisor. This post discusses the advantages and disadvantages of each model.

Post in Spanish: Modelos de externalización de contenidos

Permalink

The own media are survivors of universal loss of trust

An content strategy in the own media and the own channels under the control of the organization, with a spontaneous message, using the voice of technical and academic experts, based on experiences, and away from the institution of corporate communication, is more effective. Thus, following the conclusions of the Edelman Trust Barometer 2017, communication will gain credibility.

Post in Spanish: Los canales propios sobreviven a la pérdida universal de confianza

Permalink

The content subtexts as disease and how to diagnose

The invisible disease of content structured on false subtexts is very difficult to diagnose. The disease is caused by six cognitive behaviors that occur unconsciously in the planning, creation and revision of the content. This post explains the remedies that content strategist can apply when this disease is diagnostique.

Post in Spanish: Diagnóstico del contenido enfermo de sobrentendidos

Permalink

Comments: 1

A very brief history of content strategy

Taking advantage of the last session of the Confab Central 2016 and the publication of a monograph on content strategy by the IEEE, it should make an historical review of discipline. The information sources are the self experience and contributions in the Content Strategy Forum.

Post in Spanish: Una brevísima historia de la estrategia de contenidos

Permalink