¿Nos autoriza a instalar cookies durante su navegación por Estrategia del Contenido?

Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

Comunicación eficaz, competitiva y sostenible

Consultoría / externalización:
Periodismo de Marca, Estrategia de Contenidos, Semantic SEO y Content Marketing

Ruta de la página y presencia en Redes sociales

Buscador interno

Si le resulta más cómodo, puede utilizar también las opciones opensearch en este website

Buscador
Emisor

The Adequacy Test of message in a content strategy

The Adequacy Test is used to determine the effectiveness of a communicative message. Done regularly, the test indicates whether the receiver feels message recipient, and if the receiver believes the message belong to the issuer characteristics. The Test is worth checking and correcting deviations in the content strategy.

Post in Spanish: El Test de Adecuación del mensaje en estrategia de contenidos

Permalink

New strategies in the use of corporate newsletters

Email has become a mature and universal communication channel. Users make your email accounts in a database in which stores information that is useful. Now we have to convert the information transmitted in newsletters into knowledge. This post analyzes tactics for use in a good strategy content.

Post in Spanish: Nuevas estrategias en el uso de newsletters corporativos

Permalink

The connection between the extended content and the user affinity

A study by Chris Breaux, of Chartbeat, has shown a direct relationship between the time spent at site and the degree of adhesion of the user to the thesis defended by the author. Although Breaux warns that the study is not conclusive, suggests that a stay of more than one minute accomplished convincing more the reader.

Post in Spanish: La relación entre el contenido extenso y el convencimiento del usuario

Permalink

Content Strategy model for Criminal Compliance

The Spanish Penal Code requires, practically, a Criminal Compliance program for companies. The objective is to circumvent or mitigate possible penalties for the benefit that organizations have obtained from crimes committed. The creation of a content strategy that communicates this program contributes to the detection of suspicious activities, provides legal protection and increases its brand value.

Post in Spanish: Estrategia de contenidos marco para Compliance Penal

Permalink

Video Content: The Pennsylvania Decision Model

The decision to produce a video with corporate content is not always easy. Throughout the year, there are opportunities to choose this format, but their communicative ability or economic impact are not suitable for the organization. The Pennsylvania State University graduate school has created a publishing model that serves to make the right decision when it comes to producing a video.

Post in Spanish: Contenido en vídeo: el Modelo Pensilvania de decisión

Permalink

Vital signs of a documented content strategy

The vast majority of companies and institutions lack a document about the content strategy of the organization. This document is vital for the present and future communication of the brand and should be preserved with the same zeal as the corporate identity manual or the crisis communication plan. The documented strategy is based on rigorous analysis and data.

Post in Spanish: Signos vitales de una estrategia de contenidos documentada

Permalink

How to build a Intelligent Content piece

Instructions, step by step, to construct a piece of intelligent content that adapts automatically to the parameters obtained during the navigation of the user. Each version of the content is a message addressed to a single recipient. Communication is much more effective and sustainable economically.

Post in Spanish: Cómo se construye una pieza de contenido inteligente

Permalink