The Adequacy Test of message in a content strategy
The Adequacy Test is used to determine the effectiveness of a communicative message. Done regularly, the test indicates whether the receiver feels message recipient, and if the receiver believes the message belong to the issuer characteristics. The Test is worth checking and correcting deviations in the content strategy.
New strategies in the use of corporate newsletters
Email has become a mature and universal communication channel. Users make your email accounts in a database in which stores information that is useful. Now we have to convert the information transmitted in newsletters into knowledge. This post analyzes tactics for use in a good strategy content.
The connection between the extended content and the user affinity
A study by Chris Breaux, of Chartbeat, has shown a direct relationship between the time spent at site and the degree of adhesion of the user to the thesis defended by the author. Although Breaux warns that the study is not conclusive, suggests that a stay of more than one minute accomplished convincing more the reader.
Comparison of the different models for the outsourcing of content production: the hiring of the expert or the specialist, the free lance, the free lance chain, the content agency, the parallel newsroom, the free lance technician, the technical agency, the marketplace and the external supervisor. This post discusses the advantages and disadvantages of each model.
Communicative challenges for the content 4.0 strategy
The Industrial Revolution 4.0 implies substantial changes in corporate communication through content. CCOs need the advice of a content strategist before adopting technologies to cope with change. Broadly speaking, today's challenges are voice search, intelligent chatbots, Customer Digital Assitants, Content-as-a-Service, PIM platforms and PCG, the volatile contexts and the continuous delivery.
Content of contact: effective corporate email signature
Corporate email signatures are highly ineffective because they are based on erroneous informative notions and because they use obsolete techniques. The development of new communication protocols by content strategists allows organizations to be much more effective in email communication.
Use of bodystorming in complex communicative processes
The bodystorming method allows the creation of content maps adjusted to the context of information consumption, within a content strategy. The technique is used in complex communicative processes, such as online financial information, the management of collaborations of different types or the creation of manuals instructions omnicanal. This post explains the characteristics of the method.