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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Ebook

Indications for use of the standard ePub3 for posting content

Some content is more suitable for use the ePub3 format. Although the implementation of the standard is poor, it is more advisable for scientific content with mathematical formulas, content illustrated with audiovisual formats, content that should be accessible, content for promoting corporate branding, and content for architecture or engineering.

Post in Spanish: Indicaciones de uso del estándar ePub 3 para publicar contenido

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Diffusion tacttics of successive content in corporate e-books

When corporate content is distributed in e-book format, editing is successive and the readers can download an update of the book. This post goes over tactics for the first distribution of the ebook and taking control of the process. Content strategy will be more effective by placing the message in a context of use of an optimal recipient.

Post in Spanish: Tácticas de difusión del contenido sucesivo de e-books corporativos

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Ebooks with corporate strategic content, for sale?

The preliminary analysis of a new content strategy draft has led us to consider the possibility of selling an ebook with high quality content. However, it seems that the industry has chosen to deliver digital books for free. In the post we analyze the benefits and the market for ebook distribution.

Post in Spanish: E-books con contenido estratégico corporativo, ¿a la venta?

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Guide for creating an corporate ebook

List of recommendations for the creation of a corporate ebook. The preparation focuses on the choice of model ebook, reuse content from corporate communication, the delivery of original in an open format and with short visual styles, reducing multimedia formats, and set the size of the images, among other factors.

Post in Spanish: Guía de preparación de originales para crear un e-book corporativo

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