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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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New strategies in the use of corporate newsletters

Email has become a mature and universal communication channel. Users make your email accounts in a database in which stores information that is useful. Now we have to convert the information transmitted in newsletters into knowledge. This post analyzes tactics for use in a good strategy content.

Post in Spanish: Nuevas estrategias en el uso de newsletters corporativos

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Calendar for strategic content about corporate events

A corporate event is only valuable for a few months. However, the quality content that is generated from the event produces brand value indefinitely. The content strategy of the event depends on a calendar of reactions, the evolution of communicative objectives, a changing audience and the use of different channels at each stage. There never have to lose control of the production of the contents.

Post in Spanish: Calendario de contenidos para eventos corporativos

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How to build a Intelligent Content piece

Instructions, step by step, to construct a piece of intelligent content that adapts automatically to the parameters obtained during the navigation of the user. Each version of the content is a message addressed to a single recipient. Communication is much more effective and sustainable economically.

Post in Spanish: Cómo se construye una pieza de contenido inteligente

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