New strategies in the use of corporate newsletters
Email has become a mature and universal communication channel. Users make your email accounts in a database in which stores information that is useful. Now we have to convert the information transmitted in newsletters into knowledge. This post analyzes tactics for use in a good strategy content.
Instructions, step by step, to construct a piece of intelligent content that adapts automatically to the parameters obtained during the navigation of the user. Each version of the content is a message addressed to a single recipient. Communication is much more effective and sustainable economically.
Users of local business websites put before the use of email to the contact form, according to a study by consultancy Bright Local. However, many sites lack email addresses useful. In this post, the most common mistakes and how to build a content strategy of effective contact e-mail.
All predictions for 2016 tell a big win for the gifographic as communicative format. But, not is a new invention. Content strategists used it for years. This post includes 9 tips on how to use the most accurate way to communicate the message correctly.
Definition of the various terms used in the publication phase of content strategy. Terms reach, amplification, distribution, circulation and promotion are defined based on different receivers classified by their attitude towards the content.
Hasty guide of strategic content types for profane
Definition of the types of messages in content strategy. Explanations are designed for potential customers who are unaware of the functionality and features of each of the types of content that we work with.
Content marketing: internal curation vs. content distribution
The content marketing requires constant messages. It has become a boiler that consumes them quickly and asks for more. New software programs convert any message in new content. They act in ways contrary to the recommendations of Forrester, which indicates that improving is the distribution of content. In any case, a good content strategy reduces the need for content marketing.