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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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E-mail

New strategies in the use of corporate newsletters

Email has become a mature and universal communication channel. Users make your email accounts in a database in which stores information that is useful. Now we have to convert the information transmitted in newsletters into knowledge. This post analyzes tactics for use in a good strategy content.

Post in Spanish: Nuevas estrategias en el uso de newsletters corporativos

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How to build a Intelligent Content piece

Instructions, step by step, to construct a piece of intelligent content that adapts automatically to the parameters obtained during the navigation of the user. Each version of the content is a message addressed to a single recipient. Communication is much more effective and sustainable economically.

Post in Spanish: Cómo se construye una pieza de contenido inteligente

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Content marketing: internal curation vs. content distribution

The content marketing requires constant messages. It has become a boiler that consumes them quickly and asks for more. New software programs convert any message in new content. They act in ways contrary to the recommendations of Forrester, which indicates that improving is the distribution of content. In any case, a good content strategy reduces the need for content marketing.

Post in Spanish: Marketing de contenidos: ‘internal curation’ frente a distribución

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