The cohesion of content into Internal Homepage strategic use
Very large or very deep navigation websites begin to fully exploit the potential of the internal homepages (IH). For the user that directly access the landing page, IH is very useful. IH organize content and move a coherent message in a cohesive content. In the post we analyze the usage model of syntactic-semantic analysis of information node as a tool to decide the use of IH.
Study of factors that determine the adoption of an organizational structure for the governance of content strategy. Analysis of the characteristics for centralized, filtering, collegial, delegate, decentralized and outsourced models.
Some wholesalers of products and services and ERP developers company offer private label websites. The problem is that they have a fixed and unchanging structure. Its content is very poor. Create a content strategy is almost impossible or would benefit all businesses using the same model brand-white.
The Spanish Penal Code requires, practically, a Criminal Compliance program for companies. The objective is to circumvent or mitigate possible penalties for the benefit that organizations have obtained from crimes committed. The creation of a content strategy that communicates this program contributes to the detection of suspicious activities, provides legal protection and increases its brand value.
The decision to produce a video with corporate content is not always easy. Throughout the year, there are opportunities to choose this format, but their communicative ability or economic impact are not suitable for the organization. The Pennsylvania State University graduate school has created a publishing model that serves to make the right decision when it comes to producing a video.
The vast majority of companies and institutions lack a document about the content strategy of the organization. This document is vital for the present and future communication of the brand and should be preserved with the same zeal as the corporate identity manual or the crisis communication plan. The documented strategy is based on rigorous analysis and data.
The bulky instruction manuals that are delivered along with the products are obsolete. They are little effective communicatively and expensive for the manufacturer. Implementing a successful content strategy will improve the brand communication of the product guides and greatly reduce production costs.