The cohesion of content into Internal Homepage strategic use
Very large or very deep navigation websites begin to fully exploit the potential of the internal homepages (IH). For the user that directly access the landing page, IH is very useful. IH organize content and move a coherent message in a cohesive content. In the post we analyze the usage model of syntactic-semantic analysis of information node as a tool to decide the use of IH.
Study of factors that determine the adoption of an organizational structure for the governance of content strategy. Analysis of the characteristics for centralized, filtering, collegial, delegate, decentralized and outsourced models.
Some wholesalers of products and services and ERP developers company offer private label websites. The problem is that they have a fixed and unchanging structure. Its content is very poor. Create a content strategy is almost impossible or would benefit all businesses using the same model brand-white.
Sector fashion: strategy to avoid the brand abduction by the storytelling
The content used by the main brands in the sector has changed. A panel of experts has come to the conclusion that it produces more frequent, cheap and liquid content. The abuse of narrative arguments creates a communicative chaos. Brands attempt to coordinate three different strategies (emotional, inbred and commercial) when they should be have a single content strategy that agglutinates them.
Fine adjustment in cascade of strategic content for non-profit
Non-profit organizations often manage emotions that influence their way of communicating. Emotions are part of a persuasive content that alters the communication line of the organization in a serious way. In addition, these non-profit institutions often have few resources to address content. To avoid possible inappropriate content for your audience, the cascade tactic allows fine-tuning.
The Spanish Penal Code requires, practically, a Criminal Compliance program for companies. The objective is to circumvent or mitigate possible penalties for the benefit that organizations have obtained from crimes committed. The creation of a content strategy that communicates this program contributes to the detection of suspicious activities, provides legal protection and increases its brand value.
The decision to produce a video with corporate content is not always easy. Throughout the year, there are opportunities to choose this format, but their communicative ability or economic impact are not suitable for the organization. The Pennsylvania State University graduate school has created a publishing model that serves to make the right decision when it comes to producing a video.