The connection between the extended content and the user affinity
A study by Chris Breaux, of Chartbeat, has shown a direct relationship between the time spent at site and the degree of adhesion of the user to the thesis defended by the author. Although Breaux warns that the study is not conclusive, suggests that a stay of more than one minute accomplished convincing more the reader.
Defining the schema of links in the Guide of Publication
One of the documents that are delivered in a consulting of content strategy is the Guide of Publication. This delivery includes scheme of links indicating to authors how and when to use links to other content. The scheme analyzes the profits of links and their characteristics to authorize or recommend their use.
Sector fashion: strategy to avoid the brand abduction by the storytelling
The content used by the main brands in the sector has changed. A panel of experts has come to the conclusion that it produces more frequent, cheap and liquid content. The abuse of narrative arguments creates a communicative chaos. Brands attempt to coordinate three different strategies (emotional, inbred and commercial) when they should be have a single content strategy that agglutinates them.
The Spanish Penal Code requires, practically, a Criminal Compliance program for companies. The objective is to circumvent or mitigate possible penalties for the benefit that organizations have obtained from crimes committed. The creation of a content strategy that communicates this program contributes to the detection of suspicious activities, provides legal protection and increases its brand value.
The decision to produce a video with corporate content is not always easy. Throughout the year, there are opportunities to choose this format, but their communicative ability or economic impact are not suitable for the organization. The Pennsylvania State University graduate school has created a publishing model that serves to make the right decision when it comes to producing a video.
The vast majority of companies and institutions lack a document about the content strategy of the organization. This document is vital for the present and future communication of the brand and should be preserved with the same zeal as the corporate identity manual or the crisis communication plan. The documented strategy is based on rigorous analysis and data.
When a content is effective only in appearance or is clearly ineffective, analysis of production processes from the Lean method facilitates the correction and improvement of communication of organizations. Lean defines 8 types of waste that can take place in productive processes. Most of the time, these wastes are invisible in the content processes.