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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Strategic content mobile model: fragmentation and essence

Circa Analysis, app for iPhone and strategic content model for mobile phones. 12 journalists are fragmenting the breaking news. The news data become useful flashcards. The news is followed as by Storify. The information essence reaches efficiently the reader.

Post in Spanish: Modelo de contenido estratégico para móviles: fragmentación y esencia

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How to build a Intelligent Content piece

Instructions, step by step, to construct a piece of intelligent content that adapts automatically to the parameters obtained during the navigation of the user. Each version of the content is a message addressed to a single recipient. Communication is much more effective and sustainable economically.

Post in Spanish: Cómo se construye una pieza de contenido inteligente

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Asynchronous Content Strategy for Customer Digital Assistants

Customer Digital Assistants will increase online retail results by 40% and accelerate 2.3 times operations. But these robots need content created within a knowledge graph of each business. There are two content strategies to develop this data that cover the facets of the product, the seller and the customer. The asynchronous content strategy seems the most profitable.

Post in Spanish: Estrategia de contenidos asíncrona para Customer Digital Assistants

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Content strategy for the challenge of ultra-transparency

The activities of corporate transparency proved insufficient to the demands of citizens. The companies should be introduced ultra-transparency communication policies affecting mainly the content. This post pointing three tactics to meet the needs of the ultra-transparency.

Post in Spanish: Estrategia de contenidos para el reto de la ultratransparencia

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