It’s time to industrialize the contents. Industrial production is part of an effective content strategy. The new way of producing content brings efficiency, savings, flexibility and competitiveness of the organization.
Strategic content mobile model: fragmentation and essence
Circa Analysis, app for iPhone and strategic content model for mobile phones. 12 journalists are fragmenting the breaking news. The news data become useful flashcards. The news is followed as by Storify. The information essence reaches efficiently the reader.
The strategic concept Content as a Service (CaaS) and the CCO
The adoption of the Content as a Service (CaaS) philosophy in the enterprise depends on the way in which it communicates through content. It is a decision that must be in the hands of the communication director (CCO), the content manager or the content strategist. These managers know all the processes of content production and all forms of delivery. This post explains what it is and the most appropr
Instructions, step by step, to construct a piece of intelligent content that adapts automatically to the parameters obtained during the navigation of the user. Each version of the content is a message addressed to a single recipient. Communication is much more effective and sustainable economically.
Asynchronous Content Strategy for Customer Digital Assistants
Customer Digital Assistants will increase online retail results by 40% and accelerate 2.3 times operations. But these robots need content created within a knowledge graph of each business. There are two content strategies to develop this data that cover the facets of the product, the seller and the customer. The asynchronous content strategy seems the most profitable.
Users of local business websites put before the use of email to the contact form, according to a study by consultancy Bright Local. However, many sites lack email addresses useful. In this post, the most common mistakes and how to build a content strategy of effective contact e-mail.
The omni channel functionality of the extended FAQ
Extended FAQ should be seen as a microsite within the main site, which helps explain the life cycle of each product or service offered. When the FAQ is built with methods of structured content or intelligent content, brings more value to the brand, all time and in all channels.