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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Strategic content mobile model: fragmentation and essence

Circa Analysis, app for iPhone and strategic content model for mobile phones. 12 journalists are fragmenting the breaking news. The news data become useful flashcards. The news is followed as by Storify. The information essence reaches efficiently the reader.

Post in Spanish: Modelo de contenido estratégico para móviles: fragmentación y esencia

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The strategic concept Content as a Service (CaaS) and the CCO

The adoption of the Content as a Service (CaaS) philosophy in the enterprise depends on the way in which it communicates through content. It is a decision that must be in the hands of the communication director (CCO), the content manager or the content strategist. These managers know all the processes of content production and all forms of delivery. This post explains what it is and the most appropr

Post in Spanish: El concepto estratégico Content as a Service (CaaS) y el dirCom

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How to build a Intelligent Content piece

Instructions, step by step, to construct a piece of intelligent content that adapts automatically to the parameters obtained during the navigation of the user. Each version of the content is a message addressed to a single recipient. Communication is much more effective and sustainable economically.

Post in Spanish: Cómo se construye una pieza de contenido inteligente

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Asynchronous Content Strategy for Customer Digital Assistants

Customer Digital Assistants will increase online retail results by 40% and accelerate 2.3 times operations. But these robots need content created within a knowledge graph of each business. There are two content strategies to develop this data that cover the facets of the product, the seller and the customer. The asynchronous content strategy seems the most profitable.

Post in Spanish: Estrategia de contenidos asíncrona para Customer Digital Assistants

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