Tactical reuse pieces of content in narrative flows
The content matrix consists of paragraphs and sentences that are reused on different pages of the same website. The tactic adds agility to build content without harming the narrative flow, reducing translation costs and facilitating personalization message for the recipient. This post discusses the characteristics of tactics.
Strategic content distribution routes for informative consumption
The efficiency of a website is achieved by establishing user navigation paths that match your informative interest. With these paths identified, tactics that enhance the content are the deconstruction of components, making extensive intros, parameterisation of subcategories, the development of indexes and summaries of related content, and the indication of the navigation sequences.
The strategic concept Content as a Service (CaaS) and the CCO
The adoption of the Content as a Service (CaaS) philosophy in the enterprise depends on the way in which it communicates through content. It is a decision that must be in the hands of the communication director (CCO), the content manager or the content strategist. These managers know all the processes of content production and all forms of delivery. This post explains what it is and the most appropr
Solera tactics for more efficient and economical content
Tactics of a content strategy that takes advantage of old and quality content components (with solera) for the new message more efficient, faster production and cheaper cost. The tactics are inspired by the wine technique. In the cellars, the wine with solera is mixed with the young wine, transferring its properties. In content strategy the same was done with the information.
The bulky instruction manuals that are delivered along with the products are obsolete. They are little effective communicatively and expensive for the manufacturer. Implementing a successful content strategy will improve the brand communication of the product guides and greatly reduce production costs.
Instructions, step by step, to construct a piece of intelligent content that adapts automatically to the parameters obtained during the navigation of the user. Each version of the content is a message addressed to a single recipient. Communication is much more effective and sustainable economically.
Analysis of the advantages of content strategies on the workers of an organization. The content strategist will evaluate whether it’s in the interest of publishing new positions, removals, and the list of accountability jobs and their respective roles to facilitate contact with the organization’s public. Some actions will have legal repercussions. Others may generate internal conflicts.