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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Tactical reuse pieces of content in narrative flows

The content matrix consists of paragraphs and sentences that are reused on different pages of the same website. The tactic adds agility to build content without harming the narrative flow, reducing translation costs and facilitating personalization message for the recipient. This post discusses the characteristics of tactics.

Post in Spanish: Reutilización de fragmentos de contenido en flujos narrativos

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Strategic content distribution routes for informative consumption

The efficiency of a website is achieved by establishing user navigation paths that match your informative interest. With these paths identified, tactics that enhance the content are the deconstruction of components, making extensive intros, parameterisation of subcategories, the development of indexes and summaries of related content, and the indication of the navigation sequences.

Post in Spanish: Distribución del contenido por rutas de consumo informativo

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Communicative challenges for the content 4.0 strategy

The Industrial Revolution 4.0 implies substantial changes in corporate communication through content. CCOs need the advice of a content strategist before adopting technologies to cope with change. Broadly speaking, today's challenges are voice search, intelligent chatbots, Customer Digital Assitants, Content-as-a-Service, PIM platforms and PCG, the volatile contexts and the continuous delivery.

Post in Spanish: Retos comunicativos 4.0 para la estrategia de contenidos

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Content of contact: effective corporate email signature

Corporate email signatures are highly ineffective because they are based on erroneous informative notions and because they use obsolete techniques. The development of new communication protocols by content strategists allows organizations to be much more effective in email communication.

Post in Spanish: Contenido de contacto: firma de correo corporativo eficaz

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The strategic concept Content as a Service (CaaS) and the CCO

The adoption of the Content as a Service (CaaS) philosophy in the enterprise depends on the way in which it communicates through content. It is a decision that must be in the hands of the communication director (CCO), the content manager or the content strategist. These managers know all the processes of content production and all forms of delivery. This post explains what it is.

Post in Spanish: El concepto estratégico Content as a Service (CaaS) y el dirCom

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Solera tactics for more efficient and economical content

Tactics of a content strategy that takes advantage of old and quality content components (with solera) for the new message more efficient, faster production and cheaper cost. The tactics are inspired by the wine technique. In the cellars, the wine with solera is mixed with the young wine, transferring its properties. In content strategy the same was done with the information.

Post in Spanish: Táctica de soleras para un contenido más eficaz y económico

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Content strategy to save money on user manuals

The bulky instruction manuals that are delivered along with the products are obsolete. They are little effective communicatively and expensive for the manufacturer. Implementing a successful content strategy will improve the brand communication of the product guides and greatly reduce production costs.

Post in Spanish: Estrategia de contenidos para ahorrar en los manuales de usuario

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