Synchronize the editorial calendar with television programming
A study by Google and Ipsos shows that 81% of Internet users navigate through a mobile device while watching TV. We propose to adapt the editorial calendar of information campaigns e-mailing to match issuing commercials. The Google-Ipsos report opens up many more possibilities.
Recommendations for newly appointed CxO (CMO or dirCOM)
When a new manager has just landed in the company and has to take care of the content area, management can need help. The dirCom or the CMO need a number of Approach Studies discreetly for inform you what content exists, how to govern, and what chances of immediate action is.
List and description of all documents in the final document of content strategy or that can integrate. Each option corresponds to a unique project circumstance or consulting contract. The list we served to answer the questions of our customers that don’t know what is a content strategy.
Fine adjustment in cascade of strategic content for non-profit
Non-profit organizations often manage emotions that influence their way of communicating. Emotions are part of a persuasive content that alters the communication line of the organization in a serious way. In addition, these non-profit institutions often have few resources to address content. To avoid possible inappropriate content for your audience, the cascade tactic allows fine-tuning.
Solera tactics for more efficient and economical content
Tactics of a content strategy that takes advantage of old and quality content components (with solera) for the new message more efficient, faster production and cheaper cost. The tactics are inspired by the wine technique. In the cellars, the wine with solera is mixed with the young wine, transferring its properties. In content strategy the same was done with the information.
The propagation concept registers, by speed and intensity, the degree of receptivity on a piece of content. This is calculated on the experience in the publication. It serves to develop an editorial calendar that is communicatively more effective and economically more profitable. This post discusses the factors that affect the propagation.
The Q-Method of audience research in content strategy
The Q-Method, invented in 1935, is used since the 70s to investigate television audiences. Content strategists use this method when dealing with very large content maps and cross-content, with huge amounts of messages published in various models and technological formats, or when the messages are the result of an intensive production system. This post explains how.