Synchronize the editorial calendar with television programming
A study by Google and Ipsos shows that 81% of Internet users navigate through a mobile device while watching TV. We propose to adapt the editorial calendar of information campaigns e-mailing to match issuing commercials. The Google-Ipsos report opens up many more possibilities.
Recommendations for newly appointed CxO (CMO or dirCOM)
When a new manager has just landed in the company and has to take care of the content area, management can need help. The dirCom or the CMO need a number of Approach Studies discreetly for inform you what content exists, how to govern, and what chances of immediate action is.
List and description of all documents in the final document of content strategy or that can integrate. Each option corresponds to a unique project circumstance or consulting contract. The list we served to answer the questions of our customers that don’t know what is a content strategy.
The propagation concept registers, by speed and intensity, the degree of receptivity on a piece of content. This is calculated on the experience in the publication. It serves to develop an editorial calendar that is communicatively more effective and economically more profitable. This post discusses the factors that affect the propagation.
The Q-Method of audience research in content strategy
The Q-Method, invented in 1935, is used since the 70s to investigate television audiences. Content strategists use this method when dealing with very large content maps and cross-content, with huge amounts of messages published in various models and technological formats, or when the messages are the result of an intensive production system. This post explains how.
The content of the web sites of hotels do not meet the information needs of the different audiences that may have. The corporate message has been hijacked by marketing, focusing it towards a single consumer profile. As a result, content can be interchangeable between different hotel brands. Audience research of content strategy can be a differentiating factor in the sector.
The contents map is an essential tool for content strategist. Each map offers various features that improve the communicability of the brand, from the perspective of profitability and economic sustainability. This post explains various types of existing maps.