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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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The semantic content improves positioning 45% of the time

For a month we performed an experiment with content that brings semantic values ​​and with simple HTML5 content. 45% of the time, content with semantic values ​​created with the guide of the book «HTML5 para periodistas», improved search engine rankings. 225% of the time the outcome was neutral. The test shows that the semantic value of HTML5 positions better and faster.

Post in Spanish: El contenido semántico mejora el posicionamiento un 45% de las veces

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Reasons for writing using HTML5 semantic

Any content creator is required to use language HTML5. This is the language that interpret all devices that are able to display the message, from a watch to a highway marquee. The correct coding allows robots to interpret what is said and does not affect human understanding. Currently, the semantic write positioning is better on search engines pages.

Post in Spanish: Motivos para redactar usando HTML5 semántico

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Communicative challenges for the content 4.0 strategy

The Industrial Revolution 4.0 implies substantial changes in corporate communication through content. CCOs need the advice of a content strategist before adopting technologies to cope with change. Broadly speaking, today's challenges are voice search, intelligent chatbots, Customer Digital Assitants, Content-as-a-Service, PIM platforms and PCG, the volatile contexts and the continuous delivery.

Post in Spanish: Retos comunicativos 4.0 para la estrategia de contenidos

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‘title’, essential in the writing of semantic content

The 5.2 HTML update gives the title attribute a new role. The goal is for Assistive Technology (AT) to semantically identify the content. The AT devices will understand the content and will be able to summarize it or extract the data to answer user questions. Content that does not fit these features will be invisible on the Internet.

Post in Spanish: ‘title’, imprescindible en la redacción de contenido semántico

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SEO manipulations of content that now penalizes positioning

Changes in the algorithm of Google are affecting maneuvers on the content to improve positioning. Techniques such as Article Spinning, Link Chaining, Stitching Content or the access restricted to content are discovered now by the search engine robot. All they behave penalties. The only viable solution is to build a solid and overall content strategy to change the communicative paradigm of brands.

Post in Spanish: Manipulaciones SEO del contenido que ahora penalizan

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Methods to move the cost of the contents to provider

The content creation of products in stores and online catalogs is a slow and expensive process. The strategy of moving production of this content to the provider of item for sale has many advantages. The content has more quality, is more reliable and useful, more timely and shifts the cost to the provider. This post explains 3 methods to outsource content production into providers.

Post in Spanish: Métodos para trasladar el coste de los contenidos al proveedor

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