Mandatory legal requirements for the content in the web sites
This post gives an overview of the legal dispositions requiring publish certain content on websites. The legislation affects data protection, transparency in the use of public funds, nutritional and health information and financial information. A service package was also announced to help companies to comply with the Transparency Act.
Rules for changing CMS platform keeping the communicability and functionality of the corporate content. The first step is hiring a content strategist to define which messages are rescued and structured content which must be transferred manually.
Explanation of contents endpoints according to the scheme ROT (Reiterated, Outdated, Trivial). The goal is to determine the quality and level of preservation of the content. ROT is part of the content inventory in an audit. For each URL, at the discretion of the auditor, the content can delete, rewrite, reclassify, add, disaggregate or dating again.
In very competitive economic sectors, with many operators and undifferentiated content, the fine tuning of the content creation processes can be decided from a Systematic Tonal Analysis. The study breaks down the four dimensions of corporate voice into quantifiable factors, eliminating subjectivity and allowing repetition of results. This post explains how we do it in Estrategia del Contenido.
Fine adjustment in cascade of strategic content for non-profit
Non-profit organizations often manage emotions that influence their way of communicating. Emotions are part of a persuasive content that alters the communication line of the organization in a serious way. In addition, these non-profit institutions often have few resources to address content. To avoid possible inappropriate content for your audience, the cascade tactic allows fine-tuning.
Solera tactics for more efficient and economical content
Tactics of a content strategy that takes advantage of old and quality content components (with solera) for the new message more efficient, faster production and cheaper cost. The tactics are inspired by the wine technique. In the cellars, the wine with solera is mixed with the young wine, transferring its properties. In content strategy the same was done with the information.
The propagation concept registers, by speed and intensity, the degree of receptivity on a piece of content. This is calculated on the experience in the publication. It serves to develop an editorial calendar that is communicatively more effective and economically more profitable. This post discusses the factors that affect the propagation.