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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Content strategy to save money on user manuals

The bulky instruction manuals that are delivered along with the products are obsolete. They are little effective communicatively and expensive for the manufacturer. Implementing a successful content strategy will improve the brand communication of the product guides and greatly reduce production costs.

Post in Spanish: Estrategia de contenidos para ahorrar en los manuales de usuario

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Asynchronous Content Strategy for Customer Digital Assistants

Customer Digital Assistants will increase online retail results by 40% and accelerate 2.3 times operations. But these robots need content created within a knowledge graph of each business. There are two content strategies to develop this data that cover the facets of the product, the seller and the customer. The asynchronous content strategy seems the most profitable.

Post in Spanish: Estrategia de contenidos asíncrona para Customer Digital Assistants

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Immersive content that reproduces metaphors embodied cognition

The content, which aims to involve someone in a story, try to condition their sensory perceptions. It’s a message you want to put in place appropriate physical conditions for occurs a neural connection with seeking mental concepts. The site respectthewater.com is using this formula. This is the analysis.

Post in Spanish: Contenido inmersivo que reproduce las metáforas de cognición corporizada

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Indications for use of heat maps in real time for local content

The geographical position data of mobile phones can become useful content for show information of local character. The generation of a heat map in real time converts this data into useful and practical content, gregarious, funny, persuasive and analytical. In this post different indications for using heat map for these purposes are proposed.

Post in Spanish: Indicaciones de uso de mapas de calor en tiempo real para contenido local

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The buying experience with iBeacon and contextualized content

iBeacon BLE will revolutionize the information given to customers when they walk by a store. With Apple’s latest invention, the shelves and the aisles of supermarkets become an active factor that contextualizes the products and the online communication and transform the entire shopping experience. The content strategist must combine the who and when factors to display the messages more efficient.

Post in Spanish: La experiencia de compra con iBeacon y el contenido contextualizado

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Not is inbound marketing all they sell

Analysis of a case on a disastrous action of inbound marketing. The company blog had no quality content. It was not even original. It looked like a message written by an non expert; by an amateur. And not produce flow of visitors to the main website. The SMEs affected paid for a null service  without knowing why their investment did not work.

Post in Spanish: El gato por liebre en el inbound marketing

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