The bulky instruction manuals that are delivered along with the products are obsolete. They are little effective communicatively and expensive for the manufacturer. Implementing a successful content strategy will improve the brand communication of the product guides and greatly reduce production costs.
Asynchronous Content Strategy for Customer Digital Assistants
Customer Digital Assistants will increase online retail results by 40% and accelerate 2.3 times operations. But these robots need content created within a knowledge graph of each business. There are two content strategies to develop this data that cover the facets of the product, the seller and the customer. The asynchronous content strategy seems the most profitable.
Hiring a content strategy it’s determined by the attitude of the brand (circumstantial or systematic) and the possible situation at that time (the reaction to actual changes or the forecast future changes). In all four cases, trends in economic costs are different for the brand.
Immersive content that reproduces metaphors embodied cognition
The content, which aims to involve someone in a story, try to condition their sensory perceptions. It’s a message you want to put in place appropriate physical conditions for occurs a neural connection with seeking mental concepts. The site respectthewater.com is using this formula. This is the analysis.
Indications for use of heat maps in real time for local content
The geographical position data of mobile phones can become useful content for show information of local character. The generation of a heat map in real time converts this data into useful and practical content, gregarious, funny, persuasive and analytical. In this post different indications for using heat map for these purposes are proposed.
The buying experience with iBeacon and contextualized content
iBeacon BLE will revolutionize the information given to customers when they walk by a store. With Apple’s latest invention, the shelves and the aisles of supermarkets become an active factor that contextualizes the products and the online communication and transform the entire shopping experience. The content strategist must combine the who and when factors to display the messages more efficient.
Analysis of a case on a disastrous action of inbound marketing. The company blog had no quality content. It was not even original. It looked like a message written by an non expert; by an amateur. And not produce flow of visitors to the main website. The SMEs affected paid for a null service without knowing why their investment did not work.