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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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The Search Modelling Intent (SMI) in a content audit

In Estrategia del Contenido we will incorporate the SMI index in content audits. Adapting the index for the website produces an accurate reflection, a numerical result and comparable information on the ability of the content to answer hypothetical questions from users. This proposed is open to corrections and suggestions. It is a first approach to the calculation method.

Post in Spanish: El índice Search Modelling Intent (SMI) en una auditoría de contenidos web

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What do you get when you hire content strategy?

List and description of all documents in the final document of content strategy or that can integrate. Each option corresponds to a unique project circumstance or consulting contract. The list we served to answer the questions of our customers that don’t know what is a content strategy.

Post in Spanish: ¿Qué se recibe cuando se contrata una estrategia de contenidos?

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The renewed technique of diaries in audience research

The diaries technique for audience research takes on a new role in content strategy. This method provides a profile of the audience, the description of the context of content consumption, the perception of quality of content and appropriateness of content map for the receiver. The results of the technique must be analyzed by methods of content research.

Post in Spanish: La renovada técnica del dietario en investigación de audiencias

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Audit corporate communications from the content strategy

The content strategy is to improve communication skills through content. The same theoretical postulate can be used to audit corporate and institutional communication. The starting point is the message that the final recipient of the communication want to receive from the corporation in a given context of informative consumption. This post summarize indications and results provided.

Post in Spanish: Auditar la comunicación corporativa desde la estrategia de contenidos

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The nostalgia on the map of strategic contents

Satisfaction nostalgia, into content strategy, produces beneficial effects for brand communication. It produces instructional, historicist, legitimizing, legendary, connective and comparative effects in an audience located between a generation that will be relieved and the generation coming. The difficulty is the method to identify the gap.

Post in Spanish: La nostalgia en el mapa de contenidos estratégico

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