The Search Modelling Intent (SMI) in a content audit
In Estrategia del Contenido we will incorporate the SMI index in content audits. Adapting the index for the website produces an accurate reflection, a numerical result and comparable information on the ability of the content to answer hypothetical questions from users. This proposed is open to corrections and suggestions. It is a first approach to the calculation method.
List and description of all documents in the final document of content strategy or that can integrate. Each option corresponds to a unique project circumstance or consulting contract. The list we served to answer the questions of our customers that don’t know what is a content strategy.
The renewed technique of diaries in audience research
The diaries technique for audience research takes on a new role in content strategy. This method provides a profile of the audience, the description of the context of content consumption, the perception of quality of content and appropriateness of content map for the receiver. The results of the technique must be analyzed by methods of content research.
Audit corporate communications from the content strategy
The content strategy is to improve communication skills through content. The same theoretical postulate can be used to audit corporate and institutional communication. The starting point is the message that the final recipient of the communication want to receive from the corporation in a given context of informative consumption. This post summarize indications and results provided.
When a content does not communicate correctly you may have problems of content modelling. The best way to diagnose it is to use one of the models of semiotic analysis. Each study model corresponds with specific indications in content strategy. This post the details.
The contents map is an essential tool for content strategist. Each map offers various features that improve the communicability of the brand, from the perspective of profitability and economic sustainability. This post explains various types of existing maps.
Satisfaction nostalgia, into content strategy, produces beneficial effects for brand communication. It produces instructional, historicist, legitimizing, legendary, connective and comparative effects in an audience located between a generation that will be relieved and the generation coming. The difficulty is the method to identify the gap.