Review of the most common methods applied content analysis in content strategy. It also lists the indications of each method. We prefer the symbolic analysis for best performance and relationship performance/price for our customers.
Recommendations for newly appointed CxO (CMO or dirCOM)
When a new manager has just landed in the company and has to take care of the content area, management can need help. The dirCom or the CMO need a number of Approach Studies discreetly for inform you what content exists, how to govern, and what chances of immediate action is.
In very competitive economic sectors, with many operators and undifferentiated content, the fine tuning of the content creation processes can be decided from a Systematic Tonal Analysis. The study breaks down the four dimensions of corporate voice into quantifiable factors, eliminating subjectivity and allowing repetition of results. This post explains how we do it in Estrategia del Contenido.
The vast majority of companies and institutions lack a document about the content strategy of the organization. This document is vital for the present and future communication of the brand and should be preserved with the same zeal as the corporate identity manual or the crisis communication plan. The documented strategy is based on rigorous analysis and data.
When a content is effective only in appearance or is clearly ineffective, analysis of production processes from the Lean method facilitates the correction and improvement of communication of organizations. Lean defines 8 types of waste that can take place in productive processes. Most of the time, these wastes are invisible in the content processes.
The propagation concept registers, by speed and intensity, the degree of receptivity on a piece of content. This is calculated on the experience in the publication. It serves to develop an editorial calendar that is communicatively more effective and economically more profitable. This post discusses the factors that affect the propagation.