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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

Comunicación eficaz, competitiva y sostenible

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Periodismo de Marca, Estrategia de Contenidos, Semantic SEO y Content Marketing

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Recommendations for newly appointed CxO (CMO or dirCOM)

When a new manager has just landed in the company and has to take care of the content area, management can need help. The dirCom or the CMO need a number of Approach Studies discreetly for inform you what content exists, how to govern, and what chances of immediate action is.

Post in Spanish: Recomendaciones para el dirCom o director de marketing recién nombrado

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Use of bodystorming in complex communicative processes

The bodystorming method allows the creation of content maps adjusted to the context of information consumption, within a content strategy. The technique is used in complex communicative processes, such as online financial information, the management of collaborations of different types or the creation of manuals instructions omnicanal. This post explains the characteristics of the method.

Post in Spanish: Empleo del bodystorming en procesos comunicativos complejos

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Content benchmarking by tone-of-voice analysis

In very competitive economic sectors, with many operators and undifferentiated content, the fine tuning of the content creation processes can be decided from a Systematic Tonal Analysis. The study breaks down the four dimensions of corporate voice into quantifiable factors, eliminating subjectivity and allowing repetition of results. This post explains how we do it in Estrategia del Contenido.

Post in Spanish: Benchmarking del contenido mediante el análisis del tono

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Vital signs of a documented content strategy

The vast majority of companies and institutions lack a document about the content strategy of the organization. This document is vital for the present and future communication of the brand and should be preserved with the same zeal as the corporate identity manual or the crisis communication plan. The documented strategy is based on rigorous analysis and data.

Post in Spanish: Signos vitales de una estrategia de contenidos documentada

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The Lean waste control in content strategy

When a content is effective only in appearance or is clearly ineffective, analysis of production processes from the Lean method facilitates the correction and improvement of communication of organizations. Lean defines 8 types of waste that can take place in productive processes. Most of the time, these wastes are invisible in the content processes.

Post in Spanish: Control de residuos ‘lean’ en estrategia de contenidos

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