The bulky instruction manuals that are delivered along with the products are obsolete. They are little effective communicatively and expensive for the manufacturer. Implementing a successful content strategy will improve the brand communication of the product guides and greatly reduce production costs.
‘title’, essential in the writing of semantic content
The 5.2 HTML update gives the title attribute a new role. The goal is for Assistive Technology (AT) to semantically identify the content. The AT devices will understand the content and will be able to summarize it or extract the data to answer user questions. Content that does not fit these features will be invisible on the Internet.
The evolution of the telephone market has converted the Spanish phone numbers with prefix 902 obsolete and very expensive. Using these numbers grievously harms corporate communication. This post explains the options from content strategy to mitigate their effects.
Users of local business websites put before the use of email to the contact form, according to a study by consultancy Bright Local. However, many sites lack email addresses useful. In this post, the most common mistakes and how to build a content strategy of effective contact e-mail.
Experts predict the rise of video autoplay for this year. It may be a good solution for the publishing strategy of online media. However, from content strategy can backfire and affect the communicability of the sites. This post provides some clues about use.
All predictions for 2016 tell a big win for the gifographic as communicative format. But, not is a new invention. Content strategists used it for years. This post includes 9 tips on how to use the most accurate way to communicate the message correctly.
Model and instructions for performing a control test the quality of corporate content websites. This test is based on heuristic model Abby Covert, but adapted for content. The final score of five pages we tested is diagnostic of the communicative situation.