Classic errors in content strategy governance
Some corporate governance models create atomized committees that make crucial decisions for communication with contents. These commissions are often extraneous to the processes of the corporate content strategy. The distance of the managers to the communicative reality causes dysfunctions that are transferred to the result of the content. An excellent message could have a very poor result.
Post in Spanish: Errores clásicos en la gobernanza de la estrategia de contenidos