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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Podcast on Content Shock and co-branding strategies

Podcast with the interview formulated by Jaime López-Amor to Carlos J. Campo, of Estrategia del Contenido®, on the theory Content Shock. The conversation can be heard from today on the channel Branded Content, on PR Noticias. For over half an hour the expert in branded content and the content strategist discuss economic theory and measures to avoid cataclysm.

Post in Spanish: Podcast sobre el Colapso del Contenido y estrategias de co-branding

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The own media are survivors of universal loss of trust

An content strategy in the own media and the own channels under the control of the organization, with a spontaneous message, using the voice of technical and academic experts, based on experiences, and away from the institution of corporate communication, is more effective. Thus, following the conclusions of the Edelman Trust Barometer 2017, communication will gain credibility.

Post in Spanish: Los canales propios sobreviven a la pérdida universal de confianza

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Turn-based governance strategy for multi-departmental content

The rotational content governance method is a content strategy that ensures the economic sustainability of communication and reduces the margin of error. Content strategists take turns weekly to take control of published corporate content. This model is suitable for large organizations that publish enormous amounts of multidisciplinary and multi-departmental content.

Post in Spanish: Gobernanza por turnos para contenido multidepartamental

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Pros and cons of content strategies about staff

Analysis of the advantages of content strategies on the workers of an organization. The content strategist will evaluate whether it’s in the interest of publishing new positions, removals, and the list of accountability jobs and their respective roles to facilitate contact with the organization’s public. Some actions will have legal repercussions. Others may generate internal conflicts.

Post in Spanish: Pros y contras de estrategias de contenidos acerca del personal

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Asynchronous Content Strategy for Customer Digital Assistants

Customer Digital Assistants will increase online retail results by 40% and accelerate 2.3 times operations. But these robots need content created within a knowledge graph of each business. There are two content strategies to develop this data that cover the facets of the product, the seller and the customer. The asynchronous content strategy seems the most profitable.

Post in Spanish: Estrategia de contenidos asíncrona para Customer Digital Assistants

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