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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Periodismo de Marca, Estrategia de Contenidos, Semantic SEO y Content Marketing

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Trends for Digital Marketing Managers and content managers in 2013

Brief guide to Digital Marketing Directors responsible for content and brands. The 10 recommendations are intended to make 2013 a success. The list addresses ways to get a long-term perspective of content, avoid wasting time, choose the best suppliers, look after the brand, plan according to need and not look cheap deals content.

Post in Spanish: Tendencias para Digital Marketing Managers y responsables de contenidos en 2013

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New book on the content strategy like a corporate culture

A quarter of Content Everywhere, by Sara Wachter-Boettcher, deals content management in the company like a new business culture. The content is deconstructed, structured, sorted and stored to make it more efficient. All the corporate organization participates in the new protocols. The costs of creating and transmitting messages are minor and communication

Post in Spanish: Nuevo tratado sobre la cultura empresarial en estrategia de contenidos

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Content expired: you cannot forget the date of creation and modification

The creation date of a content helps the reader. The reader is positioned on the message. All content unit must have a creation date, modification and expiration (optional). The expired content is harmful to the brand and its user. Therefore, damages the content strategy.

Post in Spanish: Contenido caducado: no olvide nunca las fecha de creación y modificación

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Distribution of content according to user’s language levels

Strategic model content building based on the user level language for the distribution of information units. Each element of the message responds to the context of use, comprehensive user capacity and allows access vertical or unordered to corporate information.

Post in Spanish: Distribución de contenidos según los niveles de lenguaje del usuario

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Strategic fit of e-mails from a bank

Audit, control and adaptation of emails from one bank to the content strategy. The messages belong to the customer loyalty program and are automatic. Estrategia del Contenido redraft emails. They will be more simple, understandable, accessible, timely, unquestionable and unequivocal.

Post in Spanish: Control y adecuación de los mensajes de e-mail a los clientes de un banco

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