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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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The Content Shock prophecy in 2017

The term Content Shock will become fashionable in 2017. The concept will be used both to justify the poor effectiveness of content marketing and to claim larger budgets with dwindling results. The shock occurs when the content supply curves and content demand diverge considerably. This situation will occur in 2017. This post collects effective and profitable alternatives from the content strategy.

Post in Spanish: La profecía del Colapso del Contenido en 2017

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Contents of durations, deadlines, stages and processes

The strategic content should contribute to improve the user's time management, informing about the procedures, the stages, the alternatives and the repercussions of their decisions. This type of content linked to time is valid for all sectors. In addition to visual timelines, the author  must perform a semantic transcription of the texts for the message, which will be accessible and useful.

Post in Spanish: Contenido de duraciones, plazos, etapas y procesos

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Factors of propagation in the editorial calendar

The propagation concept registers, by speed and intensity, the degree of receptivity on a piece of content. This is calculated on the experience in the publication. It serves to develop an editorial calendar that is communicatively more effective and economically more profitable. This post discusses the factors that affect the propagation.

Post in Spanish: Factores de propagación en el calendario editorial

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‘title’, essential in the writing of semantic content

The 5.2 HTML update gives the title attribute a new role. The goal is for Assistive Technology (AT) to semantically identify the content. The AT devices will understand the content and will be able to summarize it or extract the data to answer user questions. Content that does not fit these features will be invisible on the Internet.

Post in Spanish: ‘title’, imprescindible en la redacción de contenido semántico

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