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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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The brand journalism in the ethical code of journalism

The revision of the code of ethics of the journalists of Catalonia invites to check the adjustment of the brand journalism to this precepts. This post revises the ethical and moral criteria of the profession and concludes that brand journalism, when exercised rigorously, meets the deontological standards.

Post in Spanish: Encaje del Brand Journalism en el código ético del Periodismo

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How to plan your content budget for 2017

Explanation, step by step, of the preparation of an annual budget of contents. The method is universal, both for large corporations with large amounts of content and important production teams, as well as for sole proprietorships. The methodology is based on the unification of production in terms of hourly investment.

Post in Spanish: Cómo planificar el presupuesto de contenidos para 2017

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SEO manipulations of content that now penalizes positioning

Changes in the algorithm of Google are affecting maneuvers on the content to improve positioning. Techniques such as Article Spinning, Link Chaining, Stitching Content or the access restricted to content are discovered now by the search engine robot. All they behave penalties. The only viable solution is to build a solid and overall content strategy to change the communicative paradigm of brands.

Post in Spanish: Manipulaciones SEO del contenido que ahora penalizan

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