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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Concepts in the excellence report on corporate content

A trend in corporate communication is the development of a report of content excellence. This report contains comparative ratios of content published during the year and quality criteria which focus in the future. These criteria are the anticipating change, the renewal of objectives, the review process, the review of authority, the training and the development of corporate behavior.

Post in Spanish: Conceptos del balance de excelencia del contenido corporativo

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Content strategy against corporate taboos

The communication of the organizations is subject to compliance with informative taboos. Some aspects can not be explained or explained using euphemisms. Content strategist achieve a communicative advantage revealing taboos. The consultant has three tactics: disclosure, translation or explanation.

Post in Spanish: Estrategia de contenidos contra el tabú corporativo

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The content subtexts as disease and how to diagnose

The invisible disease of content structured on false subtexts is very difficult to diagnose. The disease is caused by six cognitive behaviors that occur unconsciously in the planning, creation and revision of the content. This post explains the remedies that content strategist can apply when this disease is diagnostique.

Post in Spanish: Diagnóstico del contenido enfermo de sobrentendidos

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Methods to move the cost of the contents to provider

The content creation of products in stores and online catalogs is a slow and expensive process. The strategy of moving production of this content to the provider of item for sale has many advantages. The content has more quality, is more reliable and useful, more timely and shifts the cost to the provider. This post explains 3 methods to outsource content production into providers.

Post in Spanish: Métodos para trasladar el coste de los contenidos al proveedor

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